Stakeholders and Support: How to Identify, Create and Engage Your Social Media Efforts

Stakeholders + SupportHow to Identify, Create and Engage Your Social

Media Efforts

Concepts

Make it easy to Forward + Find

Free Content: text, videos, speeches, photos, inside information and how-to guides

90% of searches don’t go past first page

Your homepage is not your homepage

Viral is the new local

Play where your supporters are – not where you think they are

Channel online enthusiasm into specific, targeted activities that furthercommunication goals

MeasureRefine

Iterate

Integrate online into every element

of outreach

SpeedRapidQuick

AgileSwift

Responsive

Advocate Social Personal

Create a groupRecruit othersHost an eventHost blogCoalition leader

Create a profilePost picturesWrite blog postJoin a group

Email / TextVolunteer WalkPhoneDonate

Tactics

Activity

Daily ConsistentInformativeComprehensiveOffline + OnlineFun

http://images.google.com/imgres?imgurl=http://blog.active-endpoints.com/wp-content/uploads/2008/02/number1.jpg&imgrefurl=http://www.vosibilities.com/tag/vos/&usg=__movXKkPOUuQwjvdudfiwBOGQxCY=&h=300&w=300&sz=4&hl=en&start=2&sig2=GlL4OaVbIi4VeDDOQT3i7Q&um=1&tbnid=4DvoaXl6Tc095M:&tbnh=116&tbnw=116&prev=/images%3Fq%3Dnumber%2Bone%26hl%3Den%26rls%3Dcom.microsoft:en-US:IE-SearchBox%26um%3D1&ei=qOClStiBMJPIlAenv_SzAQ

Consolidation + Partnerships

Own? or Work with?Unified logosBrandingDistributed content

Branding

Email SignatureWeb pagesHandoutsPrinted messagesPartnershipsArticles

http://images.google.com/imgres?imgurl=http://www.thejoyofshards.co.uk/visits/edinburgh/joe/3.jpg&imgrefurl=http://www.thejoyofshards.co.uk/visits/edinburgh/joe/index.shtml&usg=__Dro0Yb-zhOPD1cPaXqSbuDvBE30=&h=283&w=300&sz=39&hl=en&start=6&sig2=qhGIVNsHxBbkQcsUTQEnvw&um=1&tbnid=MToRggVH_bTZSM:&tbnh=109&tbnw=116&prev=/images%3Fq%3Dthree%2Bnumber%26hl%3Den%26rls%3Dcom.microsoft:en-US:IE-SearchBox%26um%3D1&ei=LOelSpfeIpTGlAf8qYm0AQ

Training + Engagement

WebinarsConference CallsPresentationsTutorialsEngagement

http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/7/78/Number_4.jpg&imgrefurl=http://rosettathurman.com/blog/tag/friday-four/&usg=__6SJ6shxXCfmHhScecOfTBnAbuX4=&h=1929&w=1409&sz=1281&hl=en&start=2&sig2=LUN0cjodl8CyuS70nRXpYQ&um=1&tbnid=Qt_GOH3INybPCM:&tbnh=150&tbnw=110&prev=/images%3Fq%3Dnumber%2B4%26ndsp%3D18%26hl%3Den%26rls%3Dcom.microsoft:en-US:IE-SearchBox%26sa%3DX%26um%3D1&ei=leKlSq6gJciylAfkkqzpBg

Maximize Content

PhotosVideosMagazinePresentations

http://images.google.com/imgres?imgurl=http://www.nemonox.com/plicplac/img/number5.jpg&imgrefurl=http://www.nemonox.com/plicplac/&usg=__4FDp9F-kA-CEvGyvVx4FuJk6FLU=&h=300&w=400&sz=31&hl=en&start=3&sig2=Z6zNr_WdlJ_7-HO9n5NniA&um=1&tbnid=WeZwnsINWZCz5M:&tbnh=93&tbnw=124&prev=/images%3Fq%3Dnumber%2B5%26hl%3Den%26rls%3Dcom.microsoft:en-US:IE-SearchBox%26um%3D1&ei=3eOlSuCoMsGwlAecv-WzAQ

Partners

StakeholdersElected OfficialsCorporateCivic LeadersConstituentsEmployees

http://images.google.com/imgres?imgurl=http://farm3.static.flickr.com/2234/2454447475_2693b39fa2_o.jpg&imgrefurl=http://flickr.com/photos/lwr/2454447475/&usg=__GyfeKxOEW4ueUCvsoP1Fsk8ReKo=&h=1700&w=1700&sz=170&hl=en&start=7&sig2=_kfcNovVgGMgdSE9080PRQ&um=1&tbnid=DfP9PYU1-rKOWM:&tbnh=150&tbnw=150&prev=/images%3Fq%3Dnumber%2B6%26hl%3Den%26rls%3Dcom.microsoft:en-US:IE-SearchBox%26um%3D1&ei=1-SlStHXMpHQlAfhrIm0AQ

Widget

Widely available widget Pulls content from website

More exposureSpread to other places

http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/en/d/d7/7NumberSevenInCircle.png&imgrefurl=http://www.youtube.com/user/nadeboy7&usg=__l_SduqtPWKlez8LjA_T4f234xp0=&h=500&w=500&sz=16&hl=en&start=1&sig2=lMyzqfc-5HmbI9M3PZnJiA&um=1&tbnid=fDK_7Ffv54pyuM:&tbnh=130&tbnw=130&prev=/images%3Fq%3Dnumber%2Bseven%26hl%3Den%26rls%3Dcom.microsoft:en-US:IE-SearchBox%26um%3D1&ei=8uWlSuCEDY-TlAeohoznBw

Nothing in a Vacuum

Share ThisEvent BriteFacebook ConnectStatus UpdatesHashtagsTwibbons/Icons

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Noteworthy + Special

Dedicated CampaignsContestsMatchingCareer + JobsSurvey + FeedbackEducationInformation

http://images.google.com/imgres?imgurl=http://farm1.static.flickr.com/157/381402855_7736eac4fa.jpg&imgrefurl=http://lawofsympathy.blogspot.com/2007_02_01_archive.html&usg=__wEZSdkgVioa6CB5Sem1SYd1Z0rI=&h=374&w=500&sz=112&hl=en&start=12&sig2=GfRmt2PR1Co6lI9NzpziMQ&um=1&tbnid=hRH1We-J_YNjQM:&tbnh=97&tbnw=130&prev=/images%3Fq%3Dnine%2Bnumber%26hl%3Den%26rls%3Dcom.microsoft:en-US:IE-SearchBox%26um%3D1&ei=-uilSo3qJ4G4lAe6kom0AQ

Measurement

NumbersBuzzAnalyticsFeedbackContributions

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Ideas

Content

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http://www.ustream.tv/

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http://www.prweb.com/prfiles/2008/09/02/794454/slidesharelogo.jpg

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http://www.google.com/imgres?imgurl=http://www.imediapress.com/wp-content/uploads/2008/07/digg-logo-heart-lg.jpg&imgrefurl=http://www.imediapress.com/tags/google/&h=360&w=460&sz=13&tbnid=5qXlN_ZZIYPVSM::&tbnh=100&tbnw=128&prev=/images?q=digg+logo&usg=__LcY2OchejQcUW6LCEFNEi6IF3NM=&ei=0wmdSfC7FJjeM5uU6Z4F&sa=X&oi=image_result&resnum=2&ct=image&cd=1

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http://twitterfeed.com/

http://www.tubemogul.com/

http://www.docstoc.com/

Conversation

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Customers

http://www.google.com/imgres?imgurl=http://thesocialmediabible.com/wp-content/uploads/2008/10/yelp_logo.jpg&imgrefurl=http://thesocialmediabible.com/?feed=podcast&h=247&w=400&sz=39&tbnid=K839zXPtE7S3WM::&tbnh=77&tbnw=124&prev=/images?q=yelp+logo&usg=__ezj7sgmNFpXmx3OoynHHOdP4304=&ei=RgmdSZfHIaCYNafD1IoF&sa=X&oi=image_result&resnum=1&ct=image&cd=1

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http://www.brickfish.com/Pages/Company/BFCompany.aspx

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http://www.blogtalkradio.com/

http://www.wetpaint.com/

http://www.google.com/alerts?hl=en&gl=us

http://www.google.com/imgres?imgurl=http://bp0.blogger.com/_UZImdYAiry8/R0ua1_gk9aI/AAAAAAAACw4/tlVvC3Sqncw/s400/Technorati.jpg&imgrefurl=http://vectorlogo.blogspot.com/2007_11_01_archive.html&h=250&w=368&sz=5&tbnid=7Z3N5K-mSb_HYM::&tbnh=83&tbnw=122&prev=/images?q=technorati+logo&usg=__yuumrHV9wlPyEMdVse_jap6frpk=&ei=KxGdScKRBKCYNYrD1IoF&sa=X&oi=image_result&resnum=2&ct=image&cd=1

http://www.meetup.com/

http://www.ideascale.com/

http://twubs.com/

CommercePartners

http://www.exectweets.com/

http://images.google.com/imgres?imgurl=http://www.sad57.k12.me.us/~MJHS_Art/images/peekyou-logo.jpg&imgrefurl=http://www.sad57.k12.me.us/~MJHS_Art/art_links.htm&usg=__xvVPP1g8hNx8dlj7wPuuxgMAFnA=&h=221&w=500&sz=33&hl=en&start=1&sig2=-nLdoAxHUUaQtzpj6u-BnA&um=1&tbnid=SQ597xsPlYS7aM:&tbnh=57&tbnw=130&ei=hQudSYyJEInaMNbExaEF&prev=/images?q=peekyou+logo&um=1&hl=en&rls=com.microsoft:en-US:IE-SearchBox

http://www.google.com/imgres?imgurl=http://dept.kent.edu/theatre/porthouse/interface_img/facebook-logo.jpg&imgrefurl=http://dept.kent.edu/theatre/porthouse/index.html&h=301&w=800&sz=78&tbnid=zJxMgbsojbq3jM::&tbnh=54&tbnw=143&prev=/images?q=facebook+logo&usg=__tjGxisp4NZah7foGLMpPmnlL1WE=&ei=-gmdScr4O5y6Mqrt5aEF&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://www.google.com/imgres?imgurl=http://oem.readyphiladelphia.org/Customized/uploads/Uploaded%20Graphics/linkedin-logo.jpg&imgrefurl=http://oem.readyphiladelphia.org/Businesses&h=249&w=580&sz=9&tbnid=4hR0Qrmw4MDOJM::&tbnh=58&tbnw=134&prev=/images?q=linkedin+logo&usg=__8qMhVjo1yYRk3GECEJoOcm6J7hM=&ei=kA2dSZXRDIzaNNOOsZ0F&sa=X&oi=image_result&resnum=1&ct=image&cd=1

http://wink.com/

http://www.google.com/imgres?imgurl=http://www.strangework.com/wp-content/uploads/2008/12/logo.png&imgrefurl=http://www.strangework.com/&h=320&w=320&sz=68&tbnid=crmIf8c8G3kngM::&tbnh=118&tbnw=118&prev=/images?q=wordpress+logo&hl=en&usg=__WUTycTP3SY_ajB4mJU1LY3evM88=&ei=IA6dSbieNpC8MqiNkZUF&sa=X&oi=image_result&resnum=1&ct=image&cd=1

https://adwords.google.com/select/home

http://www.spoke.com/

http://www.glassdoor.com/index.htm

http://www.meetup.com/

http://www.exectweets.com/

CommerceAnalysis

Marc A. Ross

marc@2ndsix.com

Blog @ Advocacy 2.0advocacytwopointzero.blogspot.com

Twitter@marcaross

@microadvocacy

Stakeholders and Support: How to Identify, Create and Engage Your Social Media Efforts

Business

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