SQL Saturday 79 Social Marketing in 2011 for Microsoft Professionals

Mark Tabladillo Ph.D.Microsoft MVP

MarkTab Consulting http://marktab.comSQL Saturday 79 – South Florida – August 13, 2011

Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (http://solidq.com/sqj), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.

20 Years in AtlantaConsulting since 1998; Incorporated 2003◦ Part-Time Faculty at University of PhoenixSAS and Microsoft Expert◦ Presenter since 1998 at conferences like TechEd

and SAS Global ForumWeb Development since 1995http://marktab.com @MarkTabNet

1•How to Discover your Best Personal Focus

2•How to Choose Social Media Partners for

2011

3•How to Commit to Continuous

Improvement

W. Edwards Deming

Plan

Do

Study

Act

Develop a PlanDo (Follow) the PlanStudy the PlanAct on what you Learn

Science Cannot Prove:◦ Logic and Mathematics◦ Metaphysical Truths◦ Ethical Beliefs◦ Aesthetic Judgments◦ Science ItselfHowever, Don’t Underestimate What Can be Measured

Deming: “They don’t know what to copy”The points in this presentation are:◦ NOT Advice◦ Experiences, Opinions, Recommendations

MarkTab.Net/MarkTab.Com:◦ empowers and inspires executives, architects and

developers (WHO)◦ with insights from data mining, predictive analytics

and business intelligence (WHAT)◦ to make actionable decisions (WHY)

1•How to Discover your Best Personal Focus

2•How to Choose Social Media Partners for

2011

3•How to Commit to Continuous

Improvement

1. Where is the crowd? <Physical Model>2. Where are the thought leaders? <Physical

Model, Logical Model>

Website; WordPress

Twitter

SlideShare

Linked In

Facebook

YouTube

Publishing

http://marktab.com, http://marktab.netDomains: http://godaddy.comHosting: http://reliablesite.net, http://bluehost.comMetrics: Bing, Google, AlexaSoftware: Dreamweaver, Photoshop Elements, FileZillaMicrosoft Web Gallery: http://www.microsoft.com/web/gallery/

http://marktab.net/dataminingSoftware: SnagIt, Adobe Photoshop Elements, (Mobile Apps)

http://www.slideshare.net/marktabSoftware: Adobe Acrobat Professional

@marktabnethttp://twitter.com/#!/MarkTabNetSoftware: Tweet Deck, Tweet Auto Post, (Mobile Apps)

Personal http://www.linkedin.com/in/marktabCorporate http://www.linkedin.com/company/marktab-consultingGroups – Draw on your Mission StatementSoftware: (Mobile Apps)

Personal AccountA “Page” is Recommended for BusinessesSoftware: (Mobile Apps)

http://youtube.com/marktabnetSoftware: PowerPoint, CamtasiaHardware: Digital Camera (HD Video); Bamboo TabletSSWUG on PowerPivot Analytics http://www.vconferenceonline.com/event/speakers.aspx?id=281

Online Periodicals◦ Co-Founder SolidQ Journal

http://www.solidq.com/sqj/Pages/Home.aspx?mentor=Mark+Tabladillo

Microsoft Community Articles◦ http://msdn.microsoft.com/en-

us/library/ee412262.aspxMicrosoft Technical Support Forums◦ http://social.msdn.microsoft.com/Forums/en-

US/categories/Software: PerfectIt, StyleWriter

Website;

WordPress

Twitter

SlideShare

Linked In

Facebook

YouTube

Publishing

Website;

WordPress

Twitter

SlideShare

Linked In

Facebook

YouTube

Publishing

SearchEngines Search

Engines

SearchEngines

SearchEngines

SearchEngines

SearchEngines

1•How to Discover your Best Personal Focus

2•How to Choose Social Media Partners for

2011

3•How to Commit to Continuous

Improvement

Monitor Your Metrics (Quantitative, Qualitative)Leaders (Architects) Develop FrameworksLearners Study and Share Frameworks

How To Develop a Social Media Strategy◦ Learn and Refine your Personal Goals◦ Create Physical and Logical Models of Current Social

Media Choices◦ Share your Story to Encourage Your Own Personal

Improvement

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