Spot the Difference: Advertising in a Recession

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The Economist's Ad Marketing team presentation on who marketers should be targeting in a recession, how best to communicate to them, and how they differ from other consumers.

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EconomistNon-

Economist

C-Suite 19% 23%

Snr/Mid Mgmt 36% 36%

Other Prof 45% 42%

Ahead.

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