Sports Marketing Business Development

SPORTS MARKETING.IE

Irish, local & national UK & International Sports Marketing News

Directors/ Owners: Conor Dunne, Dave Power

WebsiteDesign• Organise

hosting• Purchase

domain name

• Update site

Social Networking• Utilise

Facebook, Twitter, Youtube & Bebo

Online Strategy• Optimize

site on Google

• Utilise Google Adwords

• Develop strategy

Develop Brand• Establish

brand values

• Recommend strategy

SERVICES OFFERED

Website Design

Social Networking

http://images.google.ie/imgres?imgurl=http://venturebeat.com/wp-content/uploads/2009/04/logo_facebook.jpg&imgrefurl=http://venturebeat.com/author/matt-marshall/page/2/&usg=__doNVdwZfOj__w2zXSC2JnMxdz3s=&h=385&w=1024&sz=25&hl=en&start=2&sig2=dC0mnBhjtQxg401sJnCenw&um=1&tbnid=LTkRB8ED8k4OcM:&tbnh=56&tbnw=150&prev=/images%3Fq%3Dfacebook%26hl%3Den%26sa%3DN%26um%3D1&ei=b6NUSuadHcHhsAbEo8jUBw

http://images.google.ie/imgres?imgurl=http://www.ucc.ie/yfg/bebo.jpg&imgrefurl=http://www.ucc.ie/yfg/Links.html&usg=__tOISK1tkzzDpv5oT8s0kGFoF7MM=&h=882&w=2369&sz=161&hl=en&start=1&sig2=ysaDyL3hyzDan2jvB15AQw&um=1&tbnid=cT1PtBD1K54E4M:&tbnh=56&tbnw=150&prev=/images%3Fq%3Dbebo%26hl%3Den%26um%3D1&ei=e6NUSozcKo7GsAb7i-TDBw

http://images.google.ie/imgres?imgurl=http://www.mjsorority.com/MJI/MJSorority.nsf/vwLUPromotionsHomepage/E6D73923A68615A08525759B0057288C/%24FILE/twitter.jpg&imgrefurl=http://www.mjsorority.com/MJI/MJSorority.nsf/vwPages/HomePage%3FOpenDocument%26Click%3D&usg=__cguUEcqZo8EqE8Cnb-mXYo0Rq1o=&h=295&w=800&sz=33&hl=en&start=1&sig2=m1QFM4mrW4Xy6HKWO2A6xg&um=1&tbnid=HlgeaHb1DzF49M:&tbnh=53&tbnw=143&prev=/images%3Fq%3Dtwitter%26hl%3Den%26um%3D1&ei=iaNUSr2QJs_AsAat4LjSBw

http://images.google.ie/imgres?imgurl=http://www.alari.ch/~antonio/imgs/linkedin4.jpg&imgrefurl=http://www.alari.ch/~antonio/&usg=__OJEZCxlQAxoq8vFjSGN62ubPwPs=&h=216&w=640&sz=49&hl=en&start=6&sig2=meStNvVhDqEzt1DWUDG1Qg&um=1&tbnid=d5Sjr-qb-drGeM:&tbnh=46&tbnw=137&prev=/images%3Fq%3Dlinked%2Bin%26hl%3Den%26um%3D1&ei=mKNUSoKJBMiwsAakxcDQBw

http://images.google.ie/imgres?imgurl=http://www.transitionsabroad.com/images/travel_abroad/travel_blogs_and_bloggers.jpg&imgrefurl=http://www.transitionsabroad.com/navpages/links/best_travel_blogs.shtml&usg=__IBnhIvS_jPb-bkLCvYIbcHmen-k=&h=300&w=400&sz=28&hl=en&start=2&sig2=AU_1MsTs5PZASkKc72kyxA&um=1&tbnid=5jxdzMftF3xqYM:&tbnh=93&tbnw=124&prev=/images%3Fq%3Dblogs%26hl%3Den%26um%3D1&ei=16RUSqixKoO6sga18tHSBw

Social Networking

Conclusion

A1 Team Ireland Facebook

Online Presen

ce

Traditional

Marketing

Online Strategy

•Integrating both resources

•Importance of online message

Online Strategy

Optimisation

ResultsA1 Team Ireland Results

Clicks 138

Impressions 502,759

CTR .03%

Average CPC $1.45

Average CPM $0.40

Total Cost$200.25

Google Adwords

Establish brand values

Marketing communication

“Big idea”

Evaluate effectiveness

Develop Brand Strategy

http://images.google.ie/imgres?imgurl=http://tierney.tc-e.co.uk/moodle/file.php/1/GAA_Logo_2009.jpg&imgrefurl=http://tierney.tc-e.co.uk/moodle/index.php%3Fcal_m%3D4%26cal_y%3D1952&usg=__8O9YQ1bPVaouXyco7wt3bSKqLCk=&h=229&w=604&sz=16&hl=en&start=1&sig2=3r30_gy7mpnXNdQyh7xkGg&um=1&tbnid=9TY7XAKc8Tw8yM:&tbnh=51&tbnw=135&prev=/images%3Fq%3Dgaa%2Blogo%26hl%3Den%26um%3D1&ei=vKhUSvzpHMmxsgacobnLBw

Clients have included:

http://images.google.ie/imgres?imgurl=http://www.irishrugby.ie/images/news/IRFU-Logo(1).jpg&imgrefurl=http://www.irishrugby.ie/6855_17442.php&usg=__f09ThE6A-iSvzVl-sPHfy0a5n7E=&h=495&w=495&sz=33&hl=en&start=1&sig2=rfzw0J2eaLaUywLkyzrCTQ&um=1&tbnid=ukhoYzopCsvjyM:&tbnh=130&tbnw=130&prev=/images%3Fq%3Dirfu%26hl%3Den%26um%3D1&ei=G6RUSvmbMNTDsAb9_c3OBw

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