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The spider strategy involves building an online hub on a specific platform. Social Butterflies follow the conversations; they listen and hop from conversation to conversation. To have an effective strategy you need to use both a spider and butterfly strategy to be effective and grow your business online. This presentation covers: * Why Twitter, why Facebook? And what goals can we achieve with these social media? * Know your audience and how they use social media (how to listen) * How is social media used differently in the United States compared to Europe? (selection of social media) * Be positive, be personal, it's all about your personality * Don't be dependent on just one way of marketing (butterfly strategy) * Opening a social media account is not the same as building a community (spider strategy) * Practical tips on increasing your number of fans on your Facebook Page
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Social MediaSpiders & Butterflies
2 different strategies to use social media
Marieke Hensel @hensel
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Butterflies & Spiders
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Consumers are advertisers, advertisers are consumers, both are content producers
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Butterfly Strategy
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
A butterfly listens & joins conversations anywhere on the web and tends to build short meaningful
relationships.
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Great listeners!
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Conversations
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Multiple social media.
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
It’s about personality
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Return On Investment?
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Spider strategy
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
A spider builds one strong presence and focuses on attracting customers to
that hub.
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Slow starters
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Attract people
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Risky
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
“Are they really listening to me?”
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Shift in communication
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Facebook Advertising is old model in a new world
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Evolution of Attracting Fans1. (FaceBook) Advertising2. Promote your social media offline3. Join conversation, people get to know you4. Share and produce content that people like to share themselves (viral)5. People create their own content about your brand; people feel they are your brand
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Join the conversation+
Build a hub
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Combine: SpitterflyReturn on Investment
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
1. Listen
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
How is your audience discussing your brand?
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Join the conversation
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
2. Strategy
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
What are your goals?How to achieve your goals?
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
3. Build your hub
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
4. Get results
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Online Lead Tracking System
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
5. Spread your wings,keep listening!
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
1. Listen 2. Strategy3. Build your hub4. Get results5. Listen
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
Q&AMarieke Hensel
+1-877-747-3263http://twitter.com/hensel
http://facebook.com/brandingpersonality
iHollywood Forum & EAEC – Los Angeles, Sept 15, 2010
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