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Sociolus: a London based startup in the space of social media analytics, and influencer marketing. Try our brand new platform on www.sociolus.com
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Company InformationAugust 2014
COMBINED SOCIAL MEDIA MANAGEMENT Analytics. Influencers. Marketing
IDENTIFY
The most loyal and influential consumers for your brand and market
ENGAGE
Target the right people at the right time and build brand ambassadors
UNDERSTAND
Your performance, your market, your customers and your competitors
Sociolus Brand Platform
? ? ? ?
PROBLEMSFor Clients
How do you keep track of all the conversations, all the campaigns all the channels and all the fans?
How can you run a successful social media strategy without requiring a big team of experts?
How do I get people to know who I am and to engage and endorse my products or services
How do I know if what I am doing is working?
Too many
platforms,
channels, and
conversations
Social is time consuming,
expensive and fragmented
How do I drive customer
engagement, generate leads?
Tracking social media
performance and ROI is hard work
OUR FOCUSHelping brands understand & grow using social
1. End to End FunctionalityOne tool to run your brands or your cleints social media strategy. Analytics. Monitoring. Marketing
2. Simple and accessibleNo coding or infrastructure changes. Intuitive and powerful. Open to experts and first timers.
3. Cost EffectiveFixed low prices that mean every business can access the power of social.
End to End Simple Cost Effective
MEET THE Team
Peter Desouza Ami Sphiro David GildehDinos Hamalis
Ex-Accenture & DeloitteConsultant. History Grad.Marketing Grad. ExSalesman. Passionateabout how technologycan connect businessesand customers.
Serial entrepreneur, owner of the InnovationWarehouse
Serial entrepreneur, Technical and businessdevelopment guru
Ex-Accenture Managerwith 10years +experience implementingtechnology solutionsacross the globe. Loverof all things technology.
CEO, FOUNDER CMO, FOUNDER MENTOR ADVISOR
OUR JOURNEY So Far
PROTYPE
VALIDATION + FUNDING
Built and released a prototype version of the platform in November 2013.
Signed up a number of paying customers including young fashion designers, events companies, academics and online betting companies for our beta release
Raised funding through Ingenious Media in April 2014.
Completed development on the next iteration of our platform and have performed initial trials with a population of our growing pipeline.
FULFIL GROWTH POTENTIAL
KEY PRODUCTFEATURES
UNDERSTANDAnalytics: Brand, Market, Customers & Competitors
PERFORMANCEwow it compares to the competition
TOP POSTS, #’sWhich ones are trending and most used by your market
CUSTOMERS How they engage and interact with your brand
IDENTIFYInfluencers, Opportunities & Trends
FANSWho the most loyal and influential fans are
INFLUENCERSWho engages with your social media posts
AMBASSADORSIdentify your brand’s and market’s ambassadors
ENGAGEDrive Awareness, Engagement and Leads
TARGETED Campaigns based on loyalty and relevancy
WIZARDTo help you quickly set up your marketing campaigns
COST EFFECTIVEIncrease brand awareness through social media
PRICING MODELCurrent Subscription Pricing Options
PROJECTED MARKET GROWTH For Social Media 2014-2016
Spend on Social Media Analytics
2014 2015 20160
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5$3bnGartner
2014 2015 20160
10
20
30
40
50
60
70
80 $50bnZenith
Optimedia
Spend on Social Media Advertising
Global Increase in
Social spend 2013-14
Global Increase in
Digial spend 2013-14
SOCIAL MEDIAStats On Spend & Usage
80%
59%
91%
81%
Of SMBs use social to
drive awareness and lead
generation
Of SMBs are active on,
and see the value of
Social Media
THE COMPETITION How We Stack Up
Why are we different?
No modules. No add ons. No coding required. No training needed. No other tools needed. One platform that takes care of your social needs.
Accessible, good value plans from £35-£150 p/m+. The competition ranges from £300-£3k+ p/m
Clean, intuitive design that makes sense and helps promote adoption and usage
We are in the process of connecting LinkedIn and Instagram. We would also like to bring in other sources as well as Google Analytics.
MORE DATA SOURCES
ROADMAPOn Our Radar
We are working on a clean, simple, sharable and reusuable reporting solution that can also be exported to other platforms e.g. CRM
REPORTING + CRM
NEW METRICSWe are in the process of adding a range of new metrics to help clients really understand what is happening online. All will be visual and insightful.
We want to give clients the capability of increasing customer awareness and engagements through non-standard campaigns options
ENGAGEMENT TOOLS
WHAT OUR CLIENTSHave To Say
Feedback from our pilots and trials has been very positive.
Themes include:
• Highly intuitive and easy to use• The data being relevant and
easy to digest• Compare with competition
invaluable• Access to many influencers
created real opportunities • Simple, all in one solution that
saves time
A joy to use, simple, powerful and puts me in the driving seat – now I know exactly what is
happening with my brand
The visual nature of the platform makes it so easy to understand how my social
strategies are performing and allows me to keep an eye on
the compeition
Sociolus has given me access to thousands of
influencers who are relevant to my brand. Amazing for lead
generating!
Helped me to research my market and develop
relationships with the influencers before I launched my product – gave me a great
head start
OUR CONTACT DETAILS
1 East Poultry Avenue
EC1A 9PT
www.sociolus.com
team@sociolus.com
0845 226 3379
@sociolus
www.facebook.com/sociolus
ADDRESS:
WEBSITE:
EMAIL:
TEL:
THANKS FOR YOUR TIMESociolus Limited 2014
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