Socially Responsible Marketing

www.WillMarketforFun.com

Socially Responsible Marketing

(n):

A marketing strategy that grows for-profit business through

partnerships with philanthropic and community organizations.

www.WillMarketforFun.com

- Benjamin Franklin

“It is prodigious the amount of good a man can do if he

makes a business of it.”

www.WillMarketforFun.com

Is business still a dirty word?

Or is it a chance to make a difference one

dollar at a time?

www.WillMarketforFun.com

Why participate in SRM?

83% of consumers trust a company more if it is involved with Socially

Responsible Marketing.

www.WillMarketforFun.com

Why participate in SRM?

89% of consumers are likely to switch from

one brand to another if one is associated with a cause in which the consumer believes.

www.WillMarketforFun.com

Why participate in SRM?

80% of Young Professionals are interested in securing a job that has a positive

impact on the community in which they live.

www.WillMarketforFun.com

Why participate in SRM?

Two-thirds of the U.S. economy is driven by word of mouth… and

people talk about philanthropic stories, including the news.

www.WillMarketforFun.com

New Media has made consumers more aware

of who they do business with and not just what

that business does.

www.WillMarketforFun.com

Do you still think business is a

dirty word?

Make a profit. Make an impact.

www.WillMarketforFun.com

Socially Responsible MarketingJoin the Movement.

www.WillMarketforFun.com