Social wy media presentation

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Presented in October 2009 for SocialWyo at Laramie County Community College in Cheyenne, Wyo.

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Sierra Trading Post &

Social Media

Introduction

• Customer Experience Manager 2008-09

• MBA Colorado State University 2009

• MTS Harvard University 2001

• Outdoor Retail Industry 1999-Present– Recreational Equipment Inc. - 2003-08– Eastern Mountain Sports - 1999-03

Our History• 1986 – founded in Reno NV

• 1992 – Moved HQ to Cheyenne

• 1998-99 – Website Opens for Business

• 2002 – New 300,000 sq/ft Distro Center

• 2009 – Diverse Multi-Channel Retailer – 4 retail stores, 90+% Web Driven, 9 catalog titles

Facebook

Sierra Blogging Post

http://blog.sierratradingpost.com/

Pending Innovations

• User Communities

• Mobile Commerce ◄ iPhone App Mockup

• Loyalty Program

• “Share” features

• Answer Box

How did we get there?

– Challenges

– Ideas

– Examples

Integrations with Marketing Strategy Integrations with Marketing Strategy Planning ProcessPlanning Process

Where to Start?

Questions?

Contact Us

Twitter: @Brian_Clark & @SierraTP

Email: bclark@sierratradingpost.com

Ph: 307.773.7706

Feel free to contact me to visit our Cheyenne HQ and talk about Customer

Strategy & Social Media!

mailto:bclark@sierratradingpost.com

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