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The social web is democratizing entrepreneurship. Entrepreneurship is on the rise, and social networks are helping entrepreneurs do everything needed to get their businesses going, from ideating, finding a co-founder, and hiring, to finding investors, managing stakeholders, getting press, and getting much-needed advice. During April 2013, I spoke with a group of NYU Stern students about the growing social networks for entrepreneurs. Thank you, Professor Arun Sundararajan for inviting me to speak with your "Networks, Crowds and Markets" class!
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Entrepreneurship Gone Social
How the Social WebIs Democratizing Entrepreneurship
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Just one thing.
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@ericaswallow
About Me
In the News
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Holy moly.(Everyone’s an entrepreneur.)
Entrepreneurs Abound
Source: 2011 Global Entrepreneurship Monitor (GEM) United States Report
Incubate and Accelerate!
Everything You Need
IdeatingFinding a co-founder
HiringFunding
Managing stakeholdersGetting press
Soliciting AdviceNetworking IRL
Bootstrapping
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Ideating
Ideas Galore
Join a Project
Skills, No Ideas
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Finding aCo-Founder
CoFoundersLab
Invite-Online Dating
Going Niche?
Adding the Social Layer
Adding the Social Layer
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Hiring
Hire Entire Teams
Hire the Hired
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Funding
AngelList
40,000 startups5,000 accredited investors
1,000 startups have been funded400 investors have invested money
$12 million in first 30 days, $2.1 billion to-date
Good Ol’ Crowdfunding
68,929backers
$10,266,845pledged of $100,000 goal
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ManagingStakeholders
SecondMarket
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Getting Press
Reverse Pitching
• 13 Branded iPhone Apps That Enhance Their Company’s Products• 13 Ways to Improve Your International SEM Strategy• 7 Unique Eco-Friendly Company Transportation Alternatives• 6 New & Innovative Social Media Campaigns to Learn From• 7 Twitter Marketing Campaigns to Learn From• How The iPad Is Helping Businesses Go Green
There’s Always Twitter
“It’s amazing to me that I get a MUCH higher response rate when pitching reporters via Twitter than email. I would actually go as far as to say that every time I’ve pitched a reporter via Twitter, I have gotten some sort of response (often resulting in a story for my client). Via email, I have maybe a 50% response rate. The phone call response rate would be my lowest.”
- Nicole Denton, PR, Pyxl
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SolicitingAdvice
I Need Help!
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Networking IRL
IRL Networks
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Bootstrapping
My Story
Everything You Need
IdeatingFinding a co-founder
HiringFunding
Managing stakeholdersGetting press
Soliciting AdviceNetworking IRL
Bootstrapping
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... and beyond!
Erica Swallowericaswallow@gmail.com
@ericaswallow
Let’s Chat!
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