Social Networking For Events Part 2 of 3: Plans and Platforms

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Social Networking for Events:Plans and Platforms

Sterling Raphael, NFi StudiosLindy Dreyer, SocialFishMaddie Grant, CAE, SocialFish

Today’s Session

1. Introduction/Recap of Part 1

2. Homebase vs. Outposts

3. Mobile

4. Homebase platform: MemberFuse at the SEMA Show

5. Where to start

Homebase vs. Outposts

Ecosystem

SURVEY: What platforms are you using for your

events? Facebook (Page / Community Page / Group / Event) LinkedIn (Group / Event) Twitter account specific to the show Private, branded social network Blog Other None…yet.

Outposts

Facebook

LinkedIn

Twitter

...How do we find out where our audience is?

Outpost - Foursquare

Mobile

Homebase: Show Website

Today’s Session

1. Introduction/Recap of Part 1

2. Homebase vs. Outposts

3. Mobile

4. Homebase platform: MemberFuse at the SEMA Show

5. Where to start

Specialty Equipment Market Association

SEMA Before NFi Studios Partnership

• Old Technology

• Out-dated look and feel

• Hard-to-manage content

• Non-intuitive navigation

• Grandfathered, non-internet based AMS

SEMA Web Sites• Enjoy the Drive – Consumer enthusiast social media

aggregation site

• Show Matching – SEMA/AAPEX attendee match making site with agenda and event management

• MySEMA – 24/7 SEMA Community, powered by MemberFuse™

• SEMA.org – SEMA’s website powered by an integrated CMS solution

Enjoy the Drive• Bringing social media to

the largest expo

• Bring new technology to the industry

– Twitter

– Flickr

– YouTube

• Trending Topic

• Unique User Experience

Enjoy the Drive• Issues to overcome

– Need approval process

– Technology gap

– Entirely public site built on MemberFuse Platform

• Program Expansion

– Successful Inaugural Year

– Expanded to thousands of Consumer Enthusiasts

Show Matching

• Show Matching Welcome Screen

Show Matching

• Exhibitor Matches Screen

Show Matching• Buyers and exhibitors

matched based on product interest

• Attendees matched to events based on product interest

• Ability to update individual profile to improve matches to buyers

• Show itinerary planning

• Attendee messaging

Show Matching

• Show Matching 2009 Statistics

MySEMA Community

• Relevant Dashboard Experience

MySEMA Community

• Member Profiles

MySEMA Community

• MySEMA Version 2.0 – User Profile

Targeted Content

• Aggregated content from Community and CMS

• Matched to users by “MySEMA Interests”

Organic Organizational Management

• Members can update their own data• Primary contacts of companies can update

organizational data– Demographic information– Approve user registrations

• Targeted email blasts to unresponsive users– Help engage users into the system– Help membership collect newest data

• Registration– Allow employees of member companies to sign-up for

account

Pay for Content• Instant industry content as

a file download

• Revenue stream for industry content

• Content for Members– Free or reduced pricing

model

• Future of Pay for Content– Simple Event Registration

– Physical Content/Merchandise

Analyzing Metrics

• Community Reporting: What numbers are important?

• Google Analytics

• Server Traffic

SEMA & NFi Projects Roadmap

• Online Member Applications– Member Application & Renewal– Leveraging xWeb

• SEMA Show– Online Exhibitor Registration Leveraging xWeb– Show Matching (second year)

• Increased integrations with attendee registration

• Increased integration with exhibitor database using xWeb

• Enjoy the Drive (second year) – Separate Enthusiast Community– Enhanced integrations

Let’s answer some questions!

Over to you...

Lindy DreyerSocialFishlindy@socialfish.org @lindydreyer on Twitter

Maddie Grant, CAESocialFishmaddie@socialfish.org @maddiegrant on Twitter

Sterling RaphaelNFi Studiossterling@nfistudios.com@sterlingraphael on Twitter