Social networking and you - Professional networking from a business perspective

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A presentation to Alternative Dispute Resolution (ADR) Neutrals @ American Arbitration Association January 15, 2014 - Ways to use the internet to educate your audience and develop professional credibility

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Professional Networking from a Business Perspective

Strategic, Personal and Professional growth for CEOs, and Executives

Welcome ADR Neutrals

Growing My ADR Business

So what do you do?

How to Respond?

How much time do you have to make a good first impression?

Getting and Keeping Attention

Considering your limited exposurethe Risk is High!

7.5 to 10 seconds

What do you get?Now

What?

You intend what?

Networking Relationships

Is there another way?

Social Media and Marketing

• Business is great – I just want more• There’s something going on with

this Social Media Marketing thing – Clearly I don’t know enough…

• Social Media Marketing might help I’m unsure where to begin

Does this describe your situation?

Social Media

Inter-net

Discuss

PublishOnline

Recognition

Share

Expos-ure

Authority

Online Influenc

e

Where Can I Publish?

Google+

Twitter

LinkedIn

Your WebsiteZoomInf

o

Yahoo

Specific Search

AAA Mediators

Zero in on Patrick

•Patrick Burns - United States - MN - English - International Mediation ...imimediation.org/patrick-burnsAug 27, 2013 - IMI Certified mediator profile ... Minnesota Rule114 Qualified Mediator; member - AAA national mediation andarbitration panels; counsel for ...

Publicizing Mediators

5 Website entry's on page 1 of Google…

Guess what he’s posting?

Feed-back from the cases he’s handled for AAA!

Eyeballs on Richard

•Richard D. Conner - Mediator & Arbitrator based in Greensboro ...www.nadn.org/richard-connerRichard D. Conner - Mediator & Arbitrator with Conner GwynSchenck PLLC in Greensboro, North Carolina. ...Member Profile: Richard D. Conner ... 2006; NCBA – Mediatorsmore than Messengers, 2005; Faculty, AAA Arbitrator Ethicsand ...

Publicizing Mediators

6 Website entry's on page 1 of Google…

What is Richard posting?

Association of Distinguished Neutrals

Web searches

When a search engine user chooses a keyword phrase (3 to 5 words) rather than one keyword to

search for relevant content -- typically because the long tail

search will result in better results than using just one keyword. ...

http://www.enhancemymarketing.com/SEO-Website-marketing-glossary.html

Long tail searches

Benefits of Hiring a Mediator

Long Tail Search

Mediation Myths

John Curtis

Social Media Opportunities

Com-ment

Discuss

PublishCreates

TrustShare

Ideas Influence

Credible

Knowledge

Concepts

Executive Coach

Specific Search

Michael Whatmore

SpecificSearch

How tough is this challenge?

Google+

Twitter

LinkedIn

Your Website

ZoomInfo

Shameless Commerce

Strategic, Personal and Professional growth for Executives

and Neutralsjmw@MichaelWhatmore.com

650 444 5881

45 Minute Pro Bono Consultation

Thank you

Strategic, Personal and Professional growth for CEOs, and Executives