Social Media The Rules of Engagement

The Rules of EngagementWith Shane Gibson

@shanegibson #idobusiness

Socialized.me/idobusinesssocial

“I think that’s going

to break.”

“The Customer Owns Your Brand”

175 Million

300 million updates/day

3Billion Views/Day

90 Million Active / mo

Mobile Users/Day

Daily Active Mobile Users

25 Million Unique

1st Time Buyers

Social referral value in e-commerce (Fast Company)

$68.78

$80.22

$179.36

The Future is Now

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

The Reverse Drip

Rules of Engagement

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

#8 Leverage through influencers and community

Boeing

Mediadecoder.com:

“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing

Don’t outsource your personal

Social media

marketing is about LISTENIN

Business Intelligence

•Search.Twitter.com

•Google Alerts

•LinkedIn Groups, Questions & Network

•Blogsearch.Google.com

•Customer blogs and social networks

•Competitor news, blogs, and social networks

Blog.suggestionbox.com

Real-Time Feedback

Score Keeping?

Stakeholder Spotting

Tweets tell the future•Computer scientists studied 3 million tweets

•25 movies (including Avatar)

•Tweet frequency could be used to accurately predict the box office takings

•Content of the messages predict ongoing success.

•"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP

Can we just not do it?

Get in the game

What Platforms?

Canada’s Biggest Book Launch Party

(Until someone tells us otherwise)

Sociable! Book Launch

Getting Sociable!

Launch Plan1. Identify Your Goal

2. Identify Your Target Audience and your Nanotribes

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy (Rules and Tools Training)

5. Implement Listening and Engagement Strategy

6. Know Core Pains, Dreams and Goals

7. Uniquely Communicate Solutions Mixing Marketing and Community

8. Leverage through community and thought leaders

ResourcesTraining site: http://closingbigger.net Socialized: http://socialized.me

Social Media The Rules of Engagement

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