Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010

innovatebyday.ca • dday@innovatebyday.ca • Twitter: dday10

STRATEGIZE • ENVISION • IMPLEMENT

SOCIAL MEDIA STRATEGY

Telecom Hall of Fame Luncheon Lecture7th Annual Telecommunications ForumOttawa, November 9, 2010

Deborah DayDigital and Social Media StrategistInnovate By Day

CHOICEVOICE

COMMUNICATIONCONNECTIONS

COMMUNITY

The time of the Individual

Find them in their space

Listen

Social Networks

24 hours of video / minute

200,000,000 blogs

90,000,000 tweets / day

1,000,000,000 content shares / day

Information Overload

Unprecedented Access to Information

Decisions

I can be fast

but maybe I’ll make mistakes

I can be right

but it may take too long

How can I can be fast and right?

The Decision Maker’s Dilemma

“More data will be created in the next four years than in the history of the

planet.”Mark Hurd June, 2009

How do we help people decide to buy

from us?

Relevancy

RecommendationsThe Most Trusted Form of

Advertising

Recommendations: The Most Trusted Form of Advertising

5 Proven Strategies for B2B Social Media Marketing

IDG Enterprise: B2B Social Media Marketing Series, Mashable

1. Generate Leads

2. Create a Specialized Community

3. Improve SEO

4. Be a Knowledge Source

5. Strengthen a Campaign

“Community users spend 54% more than non-community users.”

Ebay 2006

10 Reasons To Engage with Twitter

1. It EMPOWERS your customers2. PERCEPTIONS can be dangerous3. Ability to instantly clear up rumours4. You can bare witness to your product/service in real time5. It offers INSTANT feedback6. It shows FIRST-HAND how your message is being received7. It shows the customer that you CARE to engage8. People want to know that someone is LISTENING9. Consumers know more about the product than we do10. It is ENGAGING and REWARDING

More Monthly Visitors

comScore September 2010

Spending More Time

Viewing More Pages

New Tool

Company Pages

78% of decisions made through peer to peer interaction

Recommendation Marketing Platform

Help people make fast, confident decisions to do business with you

Help your customers bring you more customers

Customer Insights

Relevant &Targeted Marketing

Sales Force Productivity

Next-Gen Lead Gen

Campaign Measurement

SOCIAL MEDIA TOOLS

Thank you.

Listen Engage Embrace

Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010

Business

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