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This session will explore the potential risks in using social networking and user-generated content for marketing campaigns, and will give practical suggestions to help marketer's campaigns succeed.
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Social Media Risks and Rewards
Jivan Manhas, President, Advaliant, a division of MediaTrust
The Role of Social Media within Performance Marketing
Social Media PromotionFlickr ExampleSocial Network Example
Reputation Marketing
Conclusion: Social Media Integrity
Social Network Example
Social Media Example
Reputation Marketing Example
Social Media Integrity
User Experience
Quality and accuracy of the advertisement and website
Quality of the product or service.
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