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My slides for Belgacom's indigo2011.be on 7 June 2011 in Evere Featuring classic communication, sales and marketing tactics by Paul Revere, Henry Ford, Edward Bernays, Philip Kottler, Robert Cialdini, and Gary Vaynerchuk. Question: are these classic tactics dead, or not?
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Social media: revolution or business as usual?
Clo Willaerts (@bnox)indigo2011.be, 7 June 2011, Evere
Social media is for...?
6 men to make my point
Paul Revere (1735 - 1818)
Henry Ford (1863 – 1947)
The end of an industrial era
Plain hard work, but...
larger user volumes higher user
engagement virality / power to
mobilise really detailed
analytics
Social Media Plan
Edward Bernays (1891 - 1995)
Crisis vs expectations
Philip Kottler (1931 -)
Product
Price
Promotion
Place
Robert Cialdini (1945 -)
Reciprocity
Commitment and Consistency
Social Proof
Authority
Liking
Scarcity
Gary Vaynerchuk (1975 - )
‘Your latest tweet and comment on Facebook and your most recent
blog post? That’s your résumé now.’
You are what you share
Conclusion
Questions?
Clo.willaerts@sanomamedia.be
Social media for business?
Http://www.conversity.be/blog
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