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Manitoba Bar AssociationLegal Research Section Meeting
Social Media Research for Employment Cases
David WhelanManager, Legal InformationThe Law Society of Upper Canadadwhelan@lsuc.on.ca • @davidpwhelan
Walnuts
NARROW THE FIELDWrangling the Possibilities
What are Canadians Visiting?
StumbleUpon
Youtube
Other
44%
37%
6%
5%
1%
StatCounter, Top 7 Social Media Sites in Canada, October 2010 to September 2011 http://gs.statcounter.com/#social_media-CA-monthly-201010-201109-bar
Individual is author,
personal contentPosting links to
content, less scope for personal info
Who Uses Social Media?
• 50% of Canadians have social profile
18 to 34 year olds 35 to 54 year olds 55 and over0%
25%
50%
75%
100%86%
62%
43%
Ipsos Reid Inter@ctive Reid Report April 2011 http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5286
What Social Media?
Ipsos Reid Inter@ctive Reid Report April 2011 http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5286
Facebook LinkedIn Twitter0%
20%
40%
60%
80%
100%85%
6%1%
86%
14% 19%
2009 2011
<
GETTING A HANDLEE-mail and Web Site Address As Starting Point
Google Social
Personalized Google
• Turn off personalization to start with– Type in your search
– Click your into the location box URL after the ?http://www.google.com/search?q=%22david+whelan%22&hl...
– Add pws=0& to the search URLhttp://www.google.com/search?pws=0&q=%22david+whelan%22&hl...
– Hit ENTER to resubmit your search query with personalization turned off
Personalized (pws=1) De-Personalized (pws=0)
Personalized Google
@gmail.com
Look for Related Sites
Domain Names
Search Handles
Focus
• Google and Bing
your search terms site:targetsite.com
• Examples:
“brian bowman” site:twitter.com
davidpwhelan site:google.com
Site Specific Search
E-MAIL @ & #HASHTAGS IGNOREDSpecial Characters DO Upset Us
Site Specific Search - Google
Search Engines Ignore Special Characters
Web search engines often ignore @ sign in e-mail addresses
AVATARSYou Never Forget a Face
Search for Pictures
Tineye.com compares photos; is avatar on multiple sites?
Compare Pictures Online
GETTING ACCESSPublic and Private Profiles
Getting Access
PUBLIC – No Account Required
PUBLIC –Account Required
PRIVATE
Getting Access
• Don’t be creepy– “Public” information what you’re looking for– Research is often untraceable and fake account
won’t hide it if it’s not– Don’t friend or follow to gain access
• Lock down your own accounts– Avoid leaving traces (LinkedIn)– Block unintended following, friends, tagging
Facebook Pages have Insights; profiles do not
Hard to Track You
Other Web sites and blogs may have own tracking analytics (screenshot of David Whelan’s Google Analytics map)
Easier to Track Web Site Visitors
Think About What Trail You Are Leaving
TRY THE SITE’S OWN SEARCH
Public search results on LinkedIn.com
Linkedin Public Results
LinkedIn.com advanced search form (requires account)
Linkedin Private Results
Location services: low usage, but time/day aware if content exists
Location Checkin Sites
2. Click on any result to a tweet (posting) and you will see the Twitter interface
1. Search Google for a Twitter user ON Twitter
davidpwhelan site:twitter.com
3. Search!
Access Twitter’s Search
http://twitter.com/#!/search-advanced
Advanced Search on Twitter
Advanced Search on Twitter
Search on Facebook
THERE’S AN APP FOR THATUse Facebook’s Internal Apps For Better Search
Better Search on Facebook - Apps
EXTERNAL SEARCH
Firehose is Very Expensive
Bing and Google Have Social Search
Topsy Retrieves Blogs and Twitter
Topsy Retrieves Blogs and Twitter
Alternative Facebook Search
Alternative Facebook Search
Alternative Facebook Search
RELATIONSHIPSFriends, Followers, Lend Me Your Clicks
Who is Talking to Whom?
Relationships Matter
• Facebook users can tag people in their photos– Can be tagged from OUTSIDE own profile
Tagged photos as evidence: see Lalonde v. Lalonde, unpublished Kentucky Court of Appeals case, 2/25/2011
Saving What You Find
• Images: right-click and SAVE IMAGE AS• Twitter– Click on the DATE to get single posting– Visitmix.com Archivist
• Other sites– Screen capture (ALT + PRTSCN) and paste– Screen capture into video (Screencast-o-
matic.com, similar) to capture entire process
Pull Up Just One Twitter Post
http://www.visitmix.com/labs/archivist-desktop/
Create a Twitter Archive
Conclusion
• Identify sources and names/handles• Facebook most likely source but look around• Use search and browsing on social media sites• Use search from outside the social media sites
to uncover additional information• Consider social relationships as possible
locations of relevant information
Questions?
• Thank you
• David Whelan• dwhelan@lsuc.on.ca• @davidpwhelan
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