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www.moorelegaltechnology.co.uk/
Social Media and Online Marketing: ROI for Law Firms
Gavin Ward
Search & Social Media Marketing ManagerMoore Legal Technology
Email: gavin@moorelegaltechnology.co.ukTel: 0845 620 5664
Mob: 0750 018 4819
www.moorelegaltechnology.co.uk/
Social Media & Online Marketing: ROI for Law Firms
Measuring ROI
• Financial results?• New business?• Value and benefits?
Types of social media
• Blogging• Twitter• LinkedIn
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Social Media & Online Marketing: ROI for Law Firms Blogging
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Social Media & Online Marketing: ROI for Law Firms
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Social Media & Online Marketing: ROI for Law Firms
• Engage with legal profession and potential clients
• Increase visibility in search engines and generate business
• Develop brands
• Demonstrate expertise and thought leadership
• Develop knowledge and current awareness
Reasons for blogging?
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Social Media & Online Marketing: ROI for Law Firms
www.moorelegaltechnology.co.uk/
Social Media & Online Marketing: ROI for Law Firms
www.moorelegaltechnology.co.uk/
Social Media & Online Marketing: ROI for Law Firms
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Social Media & Online Marketing: ROI for Law Firms
• As per blogging
• Increase engagement
• Develop relationships
• Send traffic to websites
• Improve search engine rankings
Why use Twitter?
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Social Media & Online Marketing: ROI for Law Firms
Factors affecting search engine rankings
2009 Algorithm Ranking Graphic
• Varied and constantly changing
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Social Media & Online Marketing: ROI for Law Firms
Factors affecting search engine rankings
2011 Algorithm Ranking Graphic
• Varied and constantly changing• Social signals becoming more important
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Social Media & Online Marketing: ROI for Law Firms
TwitterAnalytics
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Social Media & Online Marketing: ROI for Law Firms
TwitterAnalytics
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Social Media & Online Marketing: ROI for Law Firms
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Social Media & Online Marketing: ROI for Law Firms
• LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.
• Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.
• Through the site, individuals can then maintain a list of known business contacts, known as Connections.
• Individuals can join groups relevant to their field to ask questions or contribute to relevant discussions
What is Linkedin?
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Social Media & Online Marketing: ROI for Law Firms
• More than 100 million users representing 150 industries• Over 1 million different company profiles• Over 60% of people looking for a professional service will use
LinkedIn as their starting point• Most members tend to be between 30 and 55 years old • 97% of LinkedIn users join based on invitations from existing
members • LinkedIn users accept 83% of referrals• All 500 of the Fortune 500 are represented in LinkedIn. In fact,
499 of them are represented by director-level and above employees
What is Linkedin? Statistics:-
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Social Media & Online Marketing: ROI for Law Firms
Tip 1: Create a Solid Profile
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Social Media & Online Marketing: ROI for Law Firms
Tip 1: Create a Solid Profile
www.moorelegaltechnology.co.uk/
Social Media & Online Marketing: ROI for Law Firms
Tip 1: Create a Solid Profile
www.moorelegaltechnology.co.uk/
Social Media & Online Marketing: ROI for Law Firms
Tip 2: Join Relevant Groups
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Social Media & Online Marketing: ROI for Law Firms
Tip 2: Join Relevant Groups
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Social Media & Online Marketing: ROI for Law Firms
Tip 3: Engage in Group Discussions
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Social Media & Online Marketing: ROI for Law Firms
Tip 4: Find Relevant Contacts
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Social Media & Online Marketing: ROI for Law Firms
Tip 5: Connect with relevant contacts
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Social Media & Online Marketing: ROI for Law Firms
Tip 6: Start Recommending
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Social Media & Online Marketing: ROI for Law Firms
Tip 7: Connect your website and twitter account(s)
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Social Media & Online Marketing: ROI for Law Firms
Tip 8: Select a unique URL
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Social Media & Online Marketing: ROI for Law Firms
Tip 9: Promote your linkedin profile to your social networks
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Social Media & Online Marketing: ROI for Law Firms
Tip 10: Monitor who is viewing your profile
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Social Media & Online Marketing: ROI for Law Firms
Tip 10: Monitor who is viewing your profile
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Social Media & Online Marketing: ROI for Law Firms
• increased website traffic
• Increased online visibility
• enhanced search engine results
• scope out competition or partners
• build your professional network
• generate more referrals of business
What are the benefits of Linkedin?
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Social Media & Online Marketing: ROI for Law Firms
DO NOT
stick your head in the sand when new business is sitting waiting for you
www.moorelegaltechnology.co.uk/
Social Media & Online Marketing: ROI for Law Firms
www.moorelegaltechnology.co.uk/
Social Media and Online Marketing: ROI for Law Firms
Gavin Ward
Search & Social Media Marketing ManagerMoore Legal Technology
Email: gavin@moorelegaltechnology.co.ukTel: 0845 620 5664
Mob: 0750 018 4819
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