Social Media Moscow Event

Social Media and Recruitment

Phil MogilevEnterprise Account Executive

LinkedIn

©2012 LinkedIn Corporation. All Rights Reserved.

©2012 LinkedIn Corporation. All Rights Reserved.

Profile OverviewHow to Manage your ProfileHow to Improve your LinkedIn PresenceHow your company can improve its PresenceKey Take Away PointsHow can you attract Talent with LinkedIn?Q&A

Agenda

LinkedIn: A global pool of talent

4

Europe, Middle East and Africa:

50M+

North America: 80M+

Asia Pacific: 37M+Latin America and

Caribbean: 20M+

225M+Members worldwide

140 M+Monthly unique visitors

+3 newMembers per second

Monthly uniques source:Comscore

©2013 LinkedIn Corporation. All Rights Reserved. 4

Criticalmassof data

Relevant and valuable

products and services

Technologyplatform

Member growth and engagement

Why members come to LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved. 7

EverywhereWork wherever our

members work

InsightsBe great at what

you do 

IdentityConnect, find, and

be found

8

It All Begins with your Profile…

Managing your LinkedIn Profile: Get endorsed and recommended by candidates you have placed

They will be able to speak first hand of how you supported their job search

You only need a few to establish credibility It is best to get a variety and make sure they address

different points

GroupsHelp you identify the experts and become an expert

How can your company use LinkedIn to become more productive and successful?

Managing your company’s LinkedIn Profile

Leverage Your Recruiters

Using Status UpdatesBroadcast your jobs

Take advantage of our mobile platformsInformation and business contacts at your finger tips on the go

As a professional

Manage your personal brand Build your network

thoughtfully Be active in the network Allow yourself to be found Add value to your clients

Take Away Points

As a company

Manage your company’s profile

Leverage your recruiters Listen to the network and get

insights Get mobile

http://blog.linkedin.com & http://talent.linkedin.com/blog

Recruiting Solutions

Resources

Changing the way

companies work.

Market. Sell. Recruit.

Passive and active candidates require different approaches

Active CandidatesWork on their job search- Search job boards- Seek out many opportunities

Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right opportunities

1. Talent Pool

©2013 LinkedIn Corporation. All Rights Reserved. 19

Source automaticallyReach the right candidates for all of your roles

1. Talent Pool: The best passive and active candidates

2. Targeting:Right opportunity, right candidate, right context

3. Results: More great hires, less effort

©2013 LinkedIn Corporation. All Rights Reserved. 20

Financial AnalystBank of America

Sr. HR DirectorGap Inc.Amazon

Sr.

LinkedInHR Director

LinkedInFinance Manager

Technology Director

BryanFinance Analyst

Erica SteveDirector of HRTechnology

Director

LinkedInTechnology Director

JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN

Target every candidate with relevant jobs automatically

Moreapplications come from LinkedIn recommended jobs than searches

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 21

Members see personalized jobs every time they log in

Erica Robertson

Your ideal passive candidate

Technology Director

LinkedInTechnology Director

Technology DirectorJuniper Networks

LiveOpsTechnology Director

Senior

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 22

Engage them with personalized opportunities

Erica Robertson

Your ideal passive candidate

Technology Director

Erica RobertsonInformation Technology

Picture yourself with a career inInformation

Technology at

at LinkedIn

LinkedIn

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 23Note: number of professionals visiting reflects unique members visiting your employees profiles

Join the team that is transforming the future.We are passionate about what we do.

Companies Home | LinkedIn

Jobs at

Ariel Hsiao

Amazon

ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.

Plus, we’re really excited to show off our newly remodeled office space!

Check out the links below for more about us:

Our Career Site ►

LinkedIn 287310 followers

LinkedIn

LinkedIn

Technology Director

Todd LoganVP of Finance

Emily MeinhardtAccount Executive

Hillary CarrollManager of Operations

Technology Director

Technology Director

Technology Director

Director of Information Technology

Director of Information Technology

Senior Technology Director

Senior Technology Director

Careers

Show relevant opportunities with rich employment branding

Erica Robertson

Your ideal passive candidate

Technology Director

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 24

Influence candidates at every touch point

Erica Robertson

Your ideal passive candidateTechnology Director

Hired

Networkingwith employees

Researchingyour company

Following your company

Viewingrelevant jobs

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 25

November

Erica Robertson

Joined

New Hire

LinkedIn

LinkedIn

We can measure LinkedIn’s influence on hiring

Erica Robertson

ACME systems

3. Results

Jobs you maybe interested in

July

Viewed a job on LinkedIn

LinkedIn Influenced

LinkedInTechnology Director

Technology Director Technology Director

©2013 LinkedIn Corporation. All Rights Reserved. 26

Clients with the LinkedIn Solution influence nearly twice as many hires

“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes

3. Results

Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs

0%

5%

10%

15%

20%

25%

30%

35%

40%

11%

17%

34%

Average % of LinkedIn members hired impacted by LinkedIn products

©2013 LinkedIn Corporation. All Rights Reserved. 27

LinkedIn RecruiterIdentify and reach the very best candidates

Source automaticallyLinkedIn Solution

Source strategicallyLinkedIn Recruiter

Expand your reach and access the entire LinkedIn network

Contact candidates directly with InMail

Manage your pipeline with your team

©2013 LinkedIn Corporation. All Rights Reserved. 28

Senior swimwear designer

LinkedIn connects talent with opportunity at massive scale

+

Fundamentally transforming the way the world works

Am I happy with my online professional identity?

Can LinkedIn help make my company better at what we do?

How does my company’s LinkedIn profile compare to my competitors?

Questions?