Social Media Marketing- Why it Matters- Part 2

SOCIAL MEDIA & WHY IT MATTERS: PART 2CHESTER COUNTY CHAMBER

www.BadRhinoInc.comwww.BadRhinoRumblings.com

WHO IS BAD RHINO?

• Bad Rhino was founded in 2011• Office in Wayne, PA• Team of 15 Social Media Marketers• Clients locally and nationally• Complete Social Media Management, Consulting & training • Website: www.BadRhinoInc.com• Blog: www.BadRhinoRumblings.com

HOW TO MANAGE YOUR TIME IN SOCIAL MEDIA MARKETING

• Content Creation (Facebook Posts & Tweets) • Weekly – Wednesdays

• Content Scheduling (Facebook Posts & Tweets)• Weekly – Fridays

• Channel Monitoring & Community Management• Daily - 2 or 3 times per day

• Targeted Advertising & Locating Customers• Facebook Advertising

• Monthly, check daily then weekly• Targeted Twitter Following & Monitoring

• 2 or 3 times per week

• Social Media Analytics• Monthly

While some social media tasks are daily, others are weekly or monthly. Planning out schedules ahead of time for each task will help make sure it gets done.

CONTENT SCHEDULING TOOLS

• Hootsuite – www.hootsuite.com• Best for Twitter, but also has Facebook scheduling

ability

• Facebook Business Page

Example of Hootsuite Twitter Scheduling

Example of Facebook Scheduling

COMMUNITY MANAGEMENT TOOLS• Hootsuite – www.hootsuite.com

• Facebook Business Page

• Facebook Pages Manager App – App Store

Hootsuite Community Management – Demo

Facebook Community Management – Demo

TOOLS FOR SOCIAL ADVERTISING & LOCATING CUSTOMERS• Facebook for Targeted Ads

• Website Traffic• “Likes”

• JustUnfollow – www.justunfollow.com• Followers of a Competitor• Follow people using keyword

• Hootsuite – www.hootsuite.com• Track keywords

Facebook Ads– Demo

JustUnfollow – Demo

Hootsuite - Demo

SOCIAL ANALYTICS TOOLS• Facebook Insights

• Just Facebook

• Sprout Social – www.sproutsocial.com• Facebook & Twitter

Facebook Insights – DemoSprout Social - Demo

QUESTIONS?

Rich@BadRhinoInc.comMarty@BadRhinoInc.com

http://badrhinoinc.comhttp://badrhinorumblings.com