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Social media marketing - Free version by Tuan Ha - Vinalink. For Full version includes 64 pages ,Advanced Facebook marketing and Youtube Marketing with case studies
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SOCIAL MEDIA MARKETINGVietseo.vn 30/09/2011
Share versionPls Pls become VIETSEO PRO member forfor
Full version (41 pages)Full version (41 pages)
In general• SM : Social Media
• SMM : Social Media Marketing
• SMO : Social Media Optimization
• SMM = SMO + SM ads
Social media types (Over 20)
• Social Networking : Facebook, Zing.Me
• Social News : Linkhay, Newsvine, Digg
• Social Measuring : Technorati, BlogPulse
• Microblogging : Twitter
• Blogs : Opera, Yahoo+, Blogspot, WP
• Social Bookmarking : Diggo, Delicious
• Social Q&A : Google, Yahoo answer, VG
Social media types• Video Sharing : Youtube, Viadeo, Vimeo
• Photo Sharing : Picasa, Flickr
• Social Search : Google vertical search
• Professional Networks : Calavat, Hoclamgiau
• Niche Communities : Vinametal, Tinhte, Phuot
• Forum / Group
• Blogging Communities
Social media types• Document shares : Slideshare.net
• Social knowledge : Wiki
• Social job : Linkedin, Freelancer
• Social shop : Vatgia, ebay, amazon…
• Social reviews/ advice : Aha, Virtual tourist, Lonelyplanet, Tripadvisor
• Social lens : Squidoo
• Social study / Online learning, violet, Go.vn
Social media types• Social map : Wikimap, GGmap, diadiem
• Social Group on : Muachung, nhommua
• Social chat : Yahoo chatgroup, Bebo, Paltalk
• Social Game : Zing, VTC…
• Social music : Nhaccuatui
• Social bid : Money bid game
• Social health
• Social application/widget : Apple store
SMM targets and measure for SME
SMM other targets• Employee management (Guideline, rule)
• Employee motivation (Group, share, game, friendship)
• Recruitment (Head hunter)
Social Media marketing ways• Buzz marketing Brand : Display ads, News, photos, Make
Profile, Fanpage, Channel, Place content, Post, share, follow, comment, like, plus, tweet, status, mapping, CRM.
Audients : See, read, download, vote, like, click, join, check in, bookmark, play, action , comment, become fan, follow, pay attention , (Engagement, consider, buying, booking)
Social Media marketing ways• Make playing (Application, game,
experiences content)• Viral marketing Brand : Make creative content/campaign +
buzz marketingAudients : As buzz + SEND, SHARE,
Recommend , tweet, copy, post, edit, re used, chat, talk, write to Mass media
Reveal (Secrets, Unlock, explore, experiences)
• Game flow <>Integrated marketing
- (Multi channels: SEM, offline marketing, Digital ways…)
- Multi Social media types : Text, game, Video, voice, photos
- Multi content (Game show, Contest, Experiences, Fan motivating…)
- Influencer / SM PR
• Engaging : Quiz, Gifting, Reviews, Scoring,
SMM simple plan
Viral flow
1. Viral content + Creative+ Trust+ Helpful+ Strange+ Unique+ Celebs+ Benefit
2. Viral Marketing Checklist• Make it Easy to Find and Access • Avoid creating private content behind account logins • Common private areas: Facebook, Google Groups, email
inboxes • Selectively share your content in existing in relevant places and
networks • Make it Easy to Share • Social sharing tools: • ShareThis: sharethis.com • NEW - Google + 1: • Facebook sharing plugins: • Like/ Recommend button:
developers.facebook.com/docs/reference/plugins/like/ • Comments:
http://developers.facebook.com/docs/reference/plugins/comments/ • Create a friendly URL • Enable embedding and sharing options
• Encourage Sharing
• Motivate: contests, giveaways, discounts, status, recognition, influence, be understood
• Selectively make personal requests of influencers, leaders and champions
• Make it fun
• Say “thank you”
• Track and promote the sharing by others (remember your tags and hashtags)
3. Viral secrets
About Author
• TuanHa – http://about.me/tuanha• Facebook : http://facebook.com/vinalink• Twitter : http://www.twitter.com/vinalink• G+ : https://plus.google.com/100142064847360799012• Social media site : http://www.smm.vn• SEO site : http://www.seotop1google.com
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