Social Media Marketing Guide for Small Business

of small business marketers spend an hour or more

on social media marketing per day.

26%

of small business marketers spend at least 10 minutes on social

media marketing per day.

58%

of small business marketers plan to increase their use social media this year.

80%

It's clear that most marketers are now embracing social media. But why?

We know what you're thinking: "Great. Social media is a popular marketing tool, but can it actually produce measurable results?"

53%

56%62%

84%

use social media to

reach customers

across multiple

touch points

use social media to

reach customers

where they spend

time

say that customers

expect them to be on

social media

use social media as on engagement

tool for 2-way conversation

Traffic on Facebook

Business gain 185% lift in web

traffic after achieving 1,000 Facebook likes.

Traffic on Twitter

Business with 51 to 100 Twitter followers generate

106% more those with 25 or fewer followers.

Purchase Intent

of online users count on social media when making

a purchase decision.46%

Purchase Intent

50%

of shoppers have made a purchase based on a recommendation made through social media.

Purchase Intent

71%of social media users

are more likely to purchase form a business they are

connected with.

CUSTOMERS ACQUSITION

of businesses

have generated customers

through LinkedIn

57%

have generated customers

through Twitter

48%

have generated customers through Facebook

42%

So, how do you make the most of your social media marketing efforts?

ADD VALUEShare content that your audience will find helpful, informative, or entertaining.

How to Articles Interviews

Webinars & Podcasts

Reviews & Rating

Video Tutorials

MarketReports

SHARE AT THE RIGHT TIMESDifferent social networks have different peak times for posting.

Tack advantage!

1pm to 4pm 9am to 11am 2pm to 4pm8pm to 1am

1pm to 3pm 7am to 9am5pm to 6pm

SHARE AT THE RIGHT TIMES

ASK QUESTIONS

Want to spark conversations and get your audience buzzing? Ask, don't tell!

Asking questions on Facebook

can increase interaction by

10% ~ 20%

Do ask open ended

questions.

Do ask questions about your industry or

niche.

Don't ask "yes or no"

questions.

Don't make every question

about your business or

brand.

1/2Nearly 1/2 of online

customers expect businesses to provide customer support on Facebook, but only 23%

actually do.

USE SOCIAL FOR CUSTOMER SUPPORTCustomer support via social is one area where there's plenty

of room for improvement.

42%Only 42% of businesses use

social media to solicit customer feedback.

56%56% of customer tweets to

businesses are ignored.

10%More than 10% of businesses

do not take any action to respond to negative social

media posts.

32%

22%

14%

13% 7%3%

11%

LinkedIn Facebook Twitter YouTube Google+ Pinterest Other/None

JUST DON'T SPREAD YOURSELF TOO THINIt's better to manage a few social media accounts really

well than to manage a dozen poorly.Not sure where to focus your efforts?

A recent Wall Street Journal study offers some insight:

Which Social Networks Do Small Business Use Regularly?

LinkedIn Facebook Twitter YouTube Google+ Pinterest Other/None

41%

14%

3%

16%

4%2%

20%

Which Social Networks Have the Potential to Help Small Businesses?

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