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Paritosh Sharma (Social Media Evangelist, OMLogic) presents on Social Media Marketing and Mobile 2.0 at OMCAR 2009 - The Online Marketing Summit!Paritosh shares on branding and positioning, creating the right message and choosing the right medium to set the right expectations with the end consumer.To know how you can build right social media strategies for your business contact:paritosh.sharma@omlogic.com
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SMM and Mobile 2.0
www.omlogic.com
Paritosh Sharma (SMM Evangelist, OMLogic Consulting)
May 23, 2009
www.omlogic.com
Otto Rohwedder
First 15 years it was a
failure
Message and the Medium?
www.omlogic.com
“If you want to cause a change, you have to know how to spread the idea”
www.omlogic.com
Customer is the king, hold his throat and bombard him with messages till he buys!
Interruptive Marketing... johny its long gone
www.omlogic.com
A broad level strategic process for the creation of the right message to engage your customers
Be in the listening of your consumer!Understand his buying behavior.
www.omlogic.com
Creating custom designed messages to engage your customers into meaningful conversations
POSITION your BRAND right
www.omlogic.com
Make your client INTERACT with you on your web site…hold him there!
Give him engaging content, Relevant content
www.omlogic.com
Great, so I know the medium...
How do I design the right content?
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I’d like to report a crime...and I’m thirsty, so let me find the next
coke vending machine!
Clients on Social Media are NOT foolish
It’s all out there in the OPEN
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These are the passionate community who would talk about you!
Go find them on Social Media
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Chances are…you would STOP ….Look… Go!
But, if its a Purple Cow...
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You have a great product… you have identified the target market…
…and wallah…People are talking about you
Before the fizz goes out
You need to make your consumers feel that your product is
REMARK-ABLE!
www.omlogic.com
Community...yeah I know
RELEVANT Community...is the key
It says: 3,435,949 fans
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Virality
Going...going...gone
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Brand Reputation Management
One Size Fits All?
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Brand Reputation Management
The riskiest thing that you can now do for
your brand is be safe
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Build COMMUNITIES….focused groups!
www.omlogic.com
I dont want Email...I want Me Mail
Mobiles are penetrating the market much
FASTER
www.omlogic.com
Is already here with the REAL MOBILE 2.0
Thank You!
Email: paritosh.sharma@omlogic.com | Phone: +91-9999 765 121
www.omlogic.com
Ready to realize the full potential of Online Marketing?
www.omlogic.com
Twitter: paritoshsharma | Blog: www.paritoshsharma.com | LinkedIn: paritoshsh
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