Social Media Lead Generation [5 Steps]
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- 1. Social Media Lead GenerationBuilds Marketing
Superstars
Kipp Bodnar - @KBodnar32
Inbound Marketing Manager
- 2. Define: Lead
- 3. Please Tweet questions and comments to @KBodnar32The Hashtag
is #SMLead & #mpb2b.
- 4. Lead
Generation
- 5.
- 6. Social
Media
- 7.
- 8.
- 9. Misconceptions
End Today
- 10. Problem
- 11. Problem: Generating More Leads With Less
- 12. 5 Steps
- 13. WARNING:
Steps Assume Understanding of Online Marketing andContent
Strategy.
- 14. Step 1: Get The Basics Right
- 15. Landing Page Tips
- 16. Offers That Rock
- 17. Think Like Publisher
- 18. Step 2: Maximize Content Discovery
- 19. Framework: Content Discovery for Lead Generation
Regular
Content
Dedicated Monitoring
1
2
3
4
Abstract Concepts
Consistent Sharing
Prioritized Engagement
- 20. Step 3: Create Conversion Ubiquity
- 21. The New York Times Is The Competition
- 22. Tweeting Landing Pages Doesnt Kill Puppies
- 23. Step 4: Test and Fail Fast
- 24. Abstract Concepts
Framework: Social Media Lead Generation Testing
4
Set action items following the experiment.
3
Conduct an experiment retrospective.
2
Set methodology for gathering data for success criteria.
1
Set a clear qualitative objective.
- 25. Objective:
Generate 100 Leads From Facebook in 90 Days
- 26.
- 27.
- 28. Data Gathering:
Use Web Analytics & CRM
- 29. Data Gathering:
Use Web Analytics or CRM
- 30. Retrospective: Honest Reflection of Execution
- 31. Action Items: Stop or Double Down
- 32. Step 5: Optimize For Maximum Lead Flow
- 33. Conversion Rates
Vs. Traffic
- 34. Dont Believe Me
- 35. Source: Science of Lead Generation
- 36. Source: State of Inbound Marketing Report -
http://bit.ly/aewfHr
- 37. Source: State of Inbound Marketing Lead Generation Report -
http://bit.ly/cVMpkn
- 38. The 5 Steps of Social Media Lead Generation
Step 1: Get The Basics Right
Step 2: Maximize Content Discovery
Step 3: Create Conversion Ubiquity
Step 4: Test and Fail Fast
Step 5: Optimize For Maximum Lead Flow
- 39. Youre The Star
- 40. Dont Wait
- 41. End This Today
- 42. ?s@Kbodnar32Blog.Hubspot.com