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Tell em what you’re gonna tell em.
Tell em
Then...
Wednesday, September 25, 13
Tell em what you told em
Wednesday, September 25, 13
SOCIAL MEDIAan introduction
EIS 2350
Wednesday, September 25, 13
HOW WE GOT HERE:
Sharing: We are interested in one another’s thoughts
and actions
Communication: We desire to be in contact with our friends
and loved ones regardless of time and space.
Information: We want to know what is going on around
us, and be informed.
Wednesday, September 25, 13
WHY DO PEOPLE GRAVITATE TOWARDS SOCIAL MEDIA?
Community - we love to connect and feel like we belong
Transparency - we get to see the “true” individual. you can’t fake authenticity.
Engagement - Social Media is a conversation. We are drawn to Connect and Share. We desire others opinions.
Borderless - You can now interact with contacts globally as opposed to those in your immediate area.
Creative - It’s a “Petri Dish” of Innovation
Wednesday, September 25, 13
WHY DO PEOPLE GRAVITATE TOWARDS SOCIAL MEDIA?
Significance - creates passion (if you’re a significant brand online you can invigorate your brand followers)
Passion - creates Attention (if you’re passionate in your online voice you can generate additional followers and attention)
Attention - leads to Action (once you’ve got them in, you can lead them to action)
Action - leads to monetization ($$)
Back to Branding a Little...
Wednesday, September 25, 13
HOW WE GOT HERE:
Wednesday, September 25, 13
WHERE WE ARE
Wednesday, September 25, 13
HOW WE GOT HERE:
CONNECTION
&
RELATIONSHIPS
Wednesday, September 25, 13
HOW WE GOT HERE:
Wednesday, September 25, 13
WHERE WE ARE GOING:
Wednesday, September 25, 13
HOW DO WE DO IT?
Take the Passion of your BRAND
Develop a PLAN
Determine the TOOLS you will use
Understand when you need HELP!
Learn where your fan base is LOCATED (what social networks are they using)
Set GOALS and determine how to MEASURE for them.
Wednesday, September 25, 13
THE TOOLS...
Wednesday, September 25, 13
HOW WE COMMUNICATE
Wednesday, September 25, 13
IT’S GROWING
Wednesday, September 25, 13
IT’S ABOUT PEOPLE
Wednesday, September 25, 13
CONNECTING WITH PEOPLE
Wednesday, September 25, 13
... AND BRANDS
Wednesday, September 25, 13
GAINING ATTENTION TO
Wednesday, September 25, 13
AND ENGAGEMENT...
Wednesday, September 25, 13
WHERE & HOWAll this says little about HOW we consume the information
Wednesday, September 25, 13
MORE AND MORE MOBILE
Wednesday, September 25, 13
MORE AND MORE MOBILE
Wednesday, September 25, 13
MORE AND MORE MOBILE
Wednesday, September 25, 13
MORE AND MORE MOBILE
Wednesday, September 25, 13
MORE AND MORE MOBILE
Wednesday, September 25, 13
....
Wednesday, September 25, 13
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