Social Media in the web 2.0 era

1

Social media in the web 2.0 era

Clo Willaerts

Kortrijk, 25 May 2007

2

That web 2.0 slide

3

How it works

1. Innovative idea gives birth to a service

2. People can use this service free of charge

3. Overnight popularity

4. Big bubble?

5. Business model?

4

Web 2.0 logos(more at Ludwig Gatzke’s Flickr)

5

2006: Google buys Youtube

6

2006: Time magazine person of the year

7

8

9

10

Wisdom of the crowds

http://headrush.typepad.com/creating_passionate_users/2007/week1/index.html

11

Mash-ups & worlds for browsers

http://static.agfa.com/switchtoc3.com/www/elsschot/index.html

12

Beyond the buzzwords

1. The one percent rule

2. Identity: 2 recent examples

3. RSS feeds vs copyright

4. The mobile web and designing for small screens

5. Internet as an archive

13

1. The one percent rule

Video generation (uploading)

Video distribution

Belgian Internet

Population

10%

61%

85%Video consumption

14

2. Identity

15

2. Identity

16

2. Identity: 2 recent examples

17

3. RSS feeds vs copyright

18

4. The mobile web and designing for small screens

19

5. Internet as an archive

20

Thank you

Questions?

www.bnox.be