Social Media in the Networked World

Jon Ingham

The Rise of Social Mediain the Networked World

• 20 years experience in IT, change and HR consulting (Andersen, Penna, Buck)

• HR Director, Ernst & Young (Audit, Tax, Corporate Finance, Consulting, Legal)

• Specialist in human capital management• Increasing expertise in social capital

and its development (including social media)

Introduction

‘Real’• Meetings• Open plan offices• Staff restaurant• Associations• Socials• Networking• Directories

The Networked World

Virtual: Social Media• Blogs, podcasts• Wikis• Folksonomies

(tagging, tag clouds)• Syndication (RSS,

widgets, mashups)• Social networking

Exploring Social Media

Internal External

Connecting

Collecting

SocialCapital

RelationshipCapital

OrganisationCapital

BrandCapital

Social media can support your firm’s strategy, but:• What is the strategy (social / relationship /

organisation / brand capital)?• Will you focus on real or virtual activities?• Are you ready for significant cultural

change?

Key Messages

• Allen & Overy: http://www.slideshare.net/tag/allenovery• Ernst & Young:

http://www.facebook.com/ernstandyoungcareers?ref=nf• H&R Block: http://twitter.com/HRBlock• Goodwin Procter:

http://kmspace.blogspot.com/2008/04/wikis-in-sharepoint-2007_17.html

• Callum Roberts: http://www.callumroberts.org/blog• My blog: http://social-business.blogspot.com• My survey: http://www.snipurl.com/socialconnecting

Resources