Social media & Human Resources

1

Communities & Conversations

2

3

Ideas

• Transition to Web 2.0 plus• The Big 4.5 Tools/Platforms• Credible Web Presence• Employment Brand• Brand – You Inc.• Case Studies

4

Web 1.0

• Static• Centrally Managed• Slow to Change• Unidirectional• Tech Heavy

5

Web 2.0

ParticipateListen

UnderstandEngage

6

Hyperconnected

7

Texting

8Web 2.0 plus

9

On-DemandPersonalEngaging

Networked

10

Get Involved

Web 2.0" strategies, likens it to the JFK saying about duty - only in this context

it's,

"Ask not what your social network can

do for you, but what you can do for it."

11

12

The BIG 4.5 Tools

13

Adoption

640 million active users

175 million active users

100 million members

If Facebook were a country, it would be the 4th largest.

14

LinkedIn Statistics

• 2 million join every month, about 1 new sign up per second

• Average age – 41

• Average Household income $110,000

• 64% Male

• 95% college educated

15

Facebook Statistics• 57% Household Income above 60K

• 54% have a college degree or more

• 6th most traffic site in the USA

• Over 65 billion page views per month

• 1 in 2 visit Canadian are on Facebook

• Average books user visit 4 – 6 times/day

16

You Tube Statistics• Every Minute 10 hours of video is uploaded

to You Tube

• Half of all You Tube users go to You Tube at least weekly

• Half of You Tube Users will share video videos with friends and colleagues

• More content is uploaded to YouTube in 2 months than have been aired on ABC, NBC, and CBS since 1948

17

Twitter

• ¼ of internet user update share their status online

• Over 140m tweets per month

• 460k accounts created per day

• 51% of active Twitter users follow companies, brands or productson social networks

18

Who uses it?

How many people use social media in the U.S.?

Answer:

Over 51.6% of U.S. internet users are on social networks, that’s

109.2 million people(eMarketer April 2010)

19

19

Average Hours Per Visitor Per Month

Canadians Spend the Most Time Online

Source: comScore World Metrix, February 2008

20

~ Anytime ~ Any place ~ Any way

Brand as story tellers

Let them “talk” about you

Create empathy, understanding & openness

Use different media to touch your audience

21

Why Build?

• Building awareness, spreading the word• Providing support and motivation• Coordinating unified approach• Involving those affected• Help people take action• Customizing messages• Humanizing the issues

22

Why work here?

• Originally, why did you choose to work for this company?

• What are the top 3 factors that have enabled your success in your current position?

• What do you feel differentiates this organization from others for whom you could work?

• What would you tell a prospective hire to this company?

23

Brand

A brand is a person’s gut feeling about a product, service, or organization

• Brand is not a logo• Brand is not an identity• Brand is not a product

24

This is NOT advertising• Social media marketing, requires

communicating not ADVERTISING so act appropriately

• Targeting beyond demographics of Facebook, you need to become part of the community

• Listen. Learn, and be ready to make mistakes

25

How do we get the message out?

26

What is your brand?

27

Why should I be a part of your brand?

28

It is about THEM

• It is not about “job postings”• It is about communicating with candidates• It is about engaging them on their turf• It is about becoming more transparent

29

Own your presence online

30

It’s about understanding the progression of success

Visitor Community Member

Prospect Candidate

30

31

Credible Web

Presence

32

What is relevant?

33

Job “Board” Transition

34

Sources of Hires

Employment Website 21% - 55%

Referrals 19 % - 28%General Job Boards 11% - 15%

Search Firms 8% - 10%

Campus Recruiting 2% - 8%Other 6%

Niche Job Boards 6% - 12%Social Networking 5% - 8%

35

Relationship Recruitment

36

Passive and active job

seekers funneled and connected into to the your

community

Social Media Recruitment FunnelFeeding a Talent Pipeline

Linked to Traditional Methods

companyabc.com/employment

37

Fish Where the Fish Are

38

Social media at work

• Most activity occurs during the weekday during working hours

• 22% of people Tweet for work related reasons and 9% for research

• More companies monitor employee social media regardless of location (work, home)

• Forward companies discovering the benefit of employees as a social media audience

“We’ve found that it’s a great way to form more personal connections with

both employees and customers.”-Zappos CEO Tony Hsieh

39

Regardless of whether you want to participate, you are being Googled…may as well be in control of what people see

Photo credit: _pixelmaniac_

40

Own it! Your name is your brand

41

The answer = vanity search SEO

What do people see when they Google

“Your Name”?

42

Strategies for owning it• Determine your keyword your name, nick name, short

name, married name, which do you need to own?• Buy your domain and a build simple website or blog• Create social media profiles using your keyword

name• Blog positioning your credibility, personality or

expertise/thought leadership• Twitter• Comments, ratings, review (using your keyword name,

no alias)

43

Monitor your brand, your name

• Set up Google alerts

• Monitor Twitter mentions

44

Integrating social to your brand

Include in your contact info:– You.com website url– Blog url– LinkedIn url– Attach a copy LinkedIn of your recommendations– Any other social profiles used for business

(Twitter)

And be prepared to be Googled…

45

46

Classifieds Today

Over 3M unique Canadian visitors

every month

• Over 9B page views/month

• 30M unique visitors

• 9th place overall in N.A.

• Over 3M new job listings/month

47

Facebook Profile

48

LinkedIn Profile

49

Facebook Page

50

Facebook Group

51

People Relate to People

52

Nuts from the beginning

53

Nuts from the beginning

54

• Google – 383,000 • Yahoo – 727,000• MSN – 282,000• LinkedIn – 9 jobs• Facebook – 19 groups• YouTube – 5

55

What is your brand saying?

What are your strategies to reach your targets –

students, employers, job seekers (passive & active)?

56

57

58

Mark R. Thompson

www.linkedin.com/in/markrthompsonwww.twitter.com/markrthompson

www.delicious.com/mckinleysolutionswww.slideshare.net/mckinleysolutions

www.flickr.com/photos/mckinleysolutions

w: www.mckinleysolutions.come: mark@mckinleysolutions.com

t: 888-769-1577 X222