Social Media Hubs for Sustainable Marketing Success

How Tree Care Professionals Can UseSocial Media to Grow Their Business

Presented by Jeff KorhanNew Media and Small Business Marketing

August 12, 2010

The Relationship Economy

2010 Business Trends

1. Human-Centric Business

2. Collaborative Markets

3. Sustainable Communities

Monitor Your Brand

Transparency and Engagement

Do Your Research

1. Location2. Expertise3. Credentials

SEOThe Language

of the Web

Learn Keywords

Real Time Search

and Geo-Location

WEBSITE

Blog Inbound Links The Source

Content ManagementContent Management

Communities

Help Them Do More …

of what THEY Want to Do

• Social CRM• Research• LinkedIn Groups

LinkedIn

• Wisdom of Friends• Research• Facebook Pages

Social Community that Supports Your Business

Facebook

• Massive Reach • Engagement• Real-time search

Twitter

• SMO - Social Media Objects• Facebook Integration• Creative Commons

Flickr

• YouTube Channel• Keyword Phrases • Video is Transportable

YouTube

• Ownership• Flexibility and Control• Social Media Hub

Blog

Blogging is Storytelling with a Purpose

–Visibility –Reputation and Authority–Referrals

iPhone App

I don’t get ….

Getting Started with Social Media – A Small Business Checklist

http://bit.ly/asIdzn

Take Action

Join Me on Thursday November 11th 7:30 a.m.

Increase Your Marketing Effectiveness with Social Media Engagement

speaker@jeffkorhan.com630-774-8350

slideshare.net/jeffkorhan

Twitter Hashtag is #TCIAEXPO