Social Media for Social Good

Presented by

Dawn A Crawford Social Media & Communications Consultant for BC/DC Ideas

@SocMediaRckStr

http://www.free-background-wallpapers.com/Exports%20from%20Aperture/Water/1280_1024/water_on_stone.jpg

Social Media is a Conversation

Social Media is a

Relationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/

Prime the Pump

Give valueBe a personIdentify championsTake it off social mediaSurround Sound approach

Project OverviewPurpose:

• Year-end fundraising campaign for the Autism Science Foundation

• Get small/medium donors who have some autism familiarity to donate

Distribution: Social media, website and email

Timeline:

• Material development: November 12 – November 30

• Campaign: December 1 – December 31http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

Set Realistic GoalsContribute to achieving the ASF's year-end fundraising goal

Of $15,000

Contribute to an 15% increase in ASF's Twitter and Facebook followership for the month

Receive 2,000 views on the video

Place 5 posts on blogs

Place 1 media story

Campaign ElementsLandscape Analysis

Campaign Logo Development Video

Website/Blog

Email Flight

Social Media Engagement

Blogger Outreach

Media Outreach

Thank You Notes

Website – Recipe4Hope.org1,016 visits (758 absolute unique

visits)

74.41% new visits

63 sources and mediums drove traffic to the site

Nearly 25% of all traffic came from Facebook - After that was Twitter (6%) and the Discover Magazine Blog Bad Astronomy (5%)

One of the best engagement tools of the campaign

Highlights included cookie photos and December 15 Status Update Contest

13% “Like” increase for the month

1,585% increase in Post Views in comparison to Nov 2010

16% increase in Post Feedback in comparison to Nov 2010

5% overall increase in Twitter followers

Frequency – 101 tweets

Reach – 4,540 followers

Impressions – 219,318 followers

175 clicks on links in tweets

Biggest lull around Christmas

Media & Bloggers2 media stories including USA Today “How to make your impact

this holiday season”

15 Placed Blog Posts and got 2 “Ripples”

Call2Action WidgetDonation widget that could be embedded in blogs or websites

• 32,593 Hits

• 15,756 Unique Views

Fundraising Stats$10,954 raised online between 11/30 - 12/31

64 gifts overall

$171 average gift

Philanthroper.com – called the “Groupon” for nonprofits because it highlights one nonprofit a day to raise awareness and funds $1 at a time

$307 donations + some larger donations through ASF website

6 national blog posts

31 tweets with amazing reach

Health Kids Thank-A-Thon

Used social media to solicit stories, photos and videos about why parents are thankful for their healthy kids

The stories were the only social media content shared over the Thanksgiving weekend

Resulted in great blogger coverage, retweets and Facebook spread

Case Study: http://www.slideshare.net/KGryniewicz/social-media-case-report-healthy-kids-thankathon-2936301

Take Aways

Creative campaignTime-limitedVery simple call to actionAsk a lot and then ask some moreLeverage championsDay 1 is incredibly important – best traffic dayThank everyone...repeatedly

Passion is Infectious

http://www.flickr.com/photos/krystalt/5248185017/sizes/l/

Business Cards + Magic = Slides & Blogger Reading List

Dawn CrawfordPrincipal Communicator

bcdcideas.comdawnacrawford@gmail.com

720-231-1930@SocMediaRckStr

Social Media for Social Good - Raleigh Social Media Day #SMDay

Business

Agenda Social Media Overview Social Media Benefits Airports & Social Media

Social media explorer Social Media Presentation

Eventtus SMDay Egypt

Social media 101 social media lingo

Social Media klubben - Pretty social media

Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

Social Media Policy - education.nsw.gov.au · media use. 2.4 School Social Media ... department policies: ... media implementation procedures Social media implementation

Social Media Week: Social Media University

Integrating Social Media Into Your Marketing Mix€¦ · Social Media Monitoring to Drive Insights 1. Social Media Insights Rapid Social Media Response Social Campaigns Social Event

10 commandments of Social Media (social media for b2b business, managing social media influence, using social media for crisis management)

Social Media - 3 - Social Media 2017 · Social Media Landscape 2017? l Social media use to be a sub part of the web l Now social media is everywhere, social media both integrate traditonal

Social Media Template: Social Media Engagement

Social media strategy | Social media marketing

Social Media Roundup - Social Media Planning

Social Media Day Pune (SMDay) - Social Media Analysis

SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

Social Media: Strategy + Management€¦ · Social Media: Strategy + Management WRITING Social Media Posts DESIGN Social Media Graphics (“memes”) SOCIAL MEDIA • Strategy •

Social Media and Social Media Marketing

Social Media in Indonesia - Social Media for Social Good

Social Media 09 - Demystifying Social Media