Social Media for Small Business

Social Media, for StartersSocial Media, for StartersBy: Maureen Kerr of Kerr Consulting

and the BDC

Lingo

• Blogs 

• Micro-blogging

• Web 2.0

• Transparency• Tags

• RSS

How Do I Know?

508 Visits...

The power of social media…

Having a prolific blogger “stumble upon” my site.

RESULTS: Huge increase in traffic.

No Traditional Media

Who Uses Social Media?

Jump On!

Definition of Social Media

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. 

The Social Media Space

Nuances of Social Media

Interact

Social media users want to interact and are open to Small businesses who have more than just an online presence.

Old Marketing Funnel

Flipping the Funnel:Seth Godin

Free E-book: Flipping the Funnel Google: Seth Godin

www.Sethgodin.typepad.com WORTH SHARING

Why It’s Perfect for Small Business

• It’s FREE

• Reach new audiences

• Provides new ways of reaching existing audiences

• Great way to build relationships

• And bring people down the funnel

• Drive traffic to your website

How to Use Social Media for Small Business

• Define your strategy

• Build your brand

• Put profiles on: Facebook, LinkedIn, twitter (but only if you’re going to use them!)

• Start conversations, it’s about dialogue

• Post pictures, videos and podcasts

Listen

Twitter.Com

What Is Your Topic?

Build an Online Brand

Join a Community… Online

Questions?