Social Media for Process Automation - Why?

Social Media—Why?Social Media—Why?Jim CahillChief Blogger / Head of Social Media

[File Name or Event]Emerson Confidential27-Jun-01, Slide 2

Who’s Behind that Social Media Column in Valve Magazine?Who’s Behind that Social Media Column in Valve Magazine?

[File Name or Event]Emerson Confidential27-Jun-01, Slide 3

It’s Growing. It’s Global. It’s Cross-GenerationalIt’s Growing. It’s Global. It’s Cross-Generational

www.youtube.com/watch?v=3SuNx0UrnEo

[File Name or Event]Emerson Confidential27-Jun-01, Slide 4

How We Tend To Think About Social MediaHow We Tend To Think About Social Media

en.wikipedia.org/wiki/Web_2.0

[File Name or Event]Emerson Confidential27-Jun-01, Slide 5

Think People-To-People, Not ApplicationsThink People-To-People, Not Applications

5www.slideshare.net/Dell_Inc/three-social-media-steps-for-business

[File Name or Event]Emerson Confidential27-Jun-01, Slide 6

1. So Why Should Our Businesses Care?1. So Why Should Our Businesses Care?

[File Name or Event]Emerson Confidential27-Jun-01, Slide 7

A Chemical Engineering Magazine Study—It’s All About SearchA Chemical Engineering Magazine Study—It’s All About Search

[File Name or Event]Emerson Confidential27-Jun-01, Slide 8

Does Your Sales and Service Response Meet These Expectation?Does Your Sales and Service Response Meet These Expectation?

[File Name or Event]Emerson Confidential27-Jun-01, Slide 9

2. So Why Should Our Businesses Care?2. So Why Should Our Businesses Care? Competition for attention

[File Name or Event]Emerson Confidential27-Jun-01, Slide 10

Our Customers Are Being Bombarded and Our Messages Are Less EffectiveOur Customers Are Being Bombarded and Our Messages Are Less Effective “The average American is exposed to over

3000 ads every day. The ads increasingly encroach upon our public space -- our schools, our public transportation, our buildings, and even our beaches" (a new technique enables the advertisers to stamp their ads onto the sand at beaches.)

www.mortarblog.com/2006/07/average_america/comments/page/2/

[File Name or Event]Emerson Confidential27-Jun-01, Slide 11

“Our work demands the broadest skill set of any engineering

discipline—it requires knowledge of

chemical processes, mechanical, electrical,

electronics, software, networks and IT” –John Berra

3. So Why Should Our Businesses Care?3. So Why Should Our Businesses Care? Sheer amount of knowledge our customers

require

www.automationworld.com/columns-8219

[File Name or Event]Emerson Confidential27-Jun-01, Slide 12

4. So Why Should Our Businesses Care?4. So Why Should Our Businesses Care? Dwindling local peer group of experts

[File Name or Event]Emerson Confidential27-Jun-01, Slide 13

Less Experienced Engineers Don’t Have The Peer Circle They Once HadLess Experienced Engineers Don’t Have The Peer Circle They Once Had

[File Name or Event]Emerson Confidential27-Jun-01, Slide 14

5. So Why Should Our Businesses Care?5. So Why Should Our Businesses Care? Communications in constant state of change

[File Name or Event]Emerson Confidential27-Jun-01, Slide 15

Our Businesses Need to Adapt to Changing CommunicationsOur Businesses Need to Adapt to Changing Communications

[File Name or Event]Emerson Confidential27-Jun-01, Slide 16

A QUICK LOOK AT POPULAR SOCIAL MEDIA APPSA QUICK LOOK AT POPULAR SOCIAL MEDIA APPS

[File Name or Event]Emerson Confidential27-Jun-01, Slide 17

The Most Critical Social Media AppBy FarThe Most Critical Social Media AppBy Far

[File Name or Event]Emerson Confidential27-Jun-01, Slide 18

Twitter—140 Character Microblog, Integrated With Cell Texting, Follow/FollowTwitter—140 Character Microblog, Integrated With Cell Texting, Follow/Follow

Twitter is like a Text Message with a BCC: To The World

[File Name or Event]Emerson Confidential27-Jun-01, Slide 19

YouTube—Shared User-Generated VideosYouTube—Shared User-Generated Videos

Share Successes, How-to’s, Training, Demonstrations

[File Name or Event]Emerson Confidential27-Jun-01, Slide 20

LinkedIn—Bio, Education, Interests, Expertise & Link Networks TogetherLinkedIn—Bio, Education, Interests, Expertise & Link Networks Together

The Social Network of Business Professionals

[File Name or Event]Emerson Confidential27-Jun-01, Slide 21

Slideshare—User-Generated Presentation SharingSlideshare—User-Generated Presentation Sharing

SlideShare = Presentations

[File Name or Event]Emerson Confidential27-Jun-01, Slide 22

Facebook—Increasingly A Business Communications ChannelFacebook—Increasingly A Business Communications Channel

750 Million Participants and Rapidly Growing

[File Name or Event]Emerson Confidential27-Jun-01, Slide 23

WAYS SOCIAL MEDIA CAN HELP YOUR BUSINESSWAYS SOCIAL MEDIA CAN HELP YOUR BUSINESS

[File Name or Event]Emerson Confidential27-Jun-01, Slide 24

Customer Expectations—Get People to the Surface of Your OrganizationCustomer Expectations—Get People to the Surface of Your Organization

Focus a/some resource(s) on listening

Use tools for listening—Google Alerts, Radian6

Monitor LinkedIn, Facebook, Twitter, Google+

Engage negative commenters with your organization

Thank positive commenters

Rapid response builds positive word of mouthhttp://bit.ly/b4vgpD

[File Name or Event]Emerson Confidential27-Jun-01, Slide 25

Competition for Attention—Build Thought LeadershipCompetition for Attention—Build Thought Leadership Engage with members

of the trade press / analyst community through blogs, Twitter, Facebook, LinkedIn

Provide a point of view through a focused blog

Collaborate with other experts on books, webinars, videos

twitter.com/JimCahill/editors/members

[File Name or Event]Emerson Confidential27-Jun-01, Slide 26

Sheer Knowledge Required—Build Peer-to-Peer CommunitiesSheer Knowledge Required—Build Peer-to-Peer Communities

[File Name or Event]Emerson Confidential27-Jun-01, Slide 27

Retiring Expertise—Make Expertise More Publicly Available and SearchableRetiring Expertise—Make Expertise More Publicly Available and Searchable

[File Name or Event]Emerson Confidential27-Jun-01, Slide 28

Changing Communications –Embrace the Change, Have Focused EffortsChanging Communications –Embrace the Change, Have Focused Efforts

[File Name or Event]Emerson Confidential27-Jun-01, Slide 29

Good Documented Policy: www.ibm.com/blogs/zz/en/guidelines.htmlGood Documented Policy: www.ibm.com/blogs/zz/en/guidelines.html

Copyright

Fair Use

Trade Secrets

FinancialDisclosure

Full disclosure

Code of ConductConfidentiality

Participants Must Understand Legal Issues And RamificationsParticipants Must Understand Legal Issues And Ramifications

[File Name or Event]Emerson Confidential27-Jun-01, Slide 30

RESULTSRESULTS

[File Name or Event]Emerson Confidential27-Jun-01, Slide 31

Net Result—Participation Opens Up New Business OpportunitiesNet Result—Participation Opens Up New Business Opportunities

[File Name or Event]Emerson Confidential27-Jun-01, Slide 32

Net Result—Faster Responses Build Loyalty and Positive Word of MouthNet Result—Faster Responses Build Loyalty and Positive Word of Mouth

[File Name or Event]Emerson Confidential27-Jun-01, Slide 33

Participating at the Surface Opportunities for Your Experts to Interact with OthersParticipating at the Surface Opportunities for Your Experts to Interact with Others

[File Name or Event]Emerson Confidential27-Jun-01, Slide 34

Let’s Stay Connected

Jim CahillEmersonProcessXperts.com

@JimCahilllinkedin.com/in/JimCahillJim.Cahill@emerson.com

THANK YOU!