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This presentation was produced for Ministry Ventures by The Marketing Twins at 1429 Creative (http://www.marketingtwins.com) of Fort Worth, Texas.
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Ministry Ventures & the Marketing Twins Welcome You to
"Social Media: The New Fundraising Frontier"
To join the webinar, call 866.430.1583.Give event passcode – 8198#.
Once on the call, please mute your phone by using *6 rather than using the mute feature of your phone.
Please direct questions via chat to “Randy Vaughn”.
Randy Vaughn is our presenter today. Randy and his brother Donny are “The Marketing Twins” – a faith-based creative team with a unique blend of experience in marketing and ministry.
Social Mediafor Non-Profits
presented byThe Marketing Twins at 1429 Creative
MarketingTwins.com
“The New Fundraising Frontier: Telling Your Story & Resonating With Donors”
What exactly is Social Media ?
1
Website
Your website is the hub of informationfor your constituents and donors 2
Podcasts
Tell your story and interview others who impact your organization 3
Blogs
Participate in the blogging communityto raise awareness 4
Videos
Capture the experience and share it with others 5
Photos
Share, promote & highlight toshowcase impact to community 6
Email Communication
Turning boring newsletters into dynamic communication links 7
Online PR
Manage your own public relations& dissemination of information
Press ReleasesPress Releases
8
Social Profiles / Networking
Get engaged into the conversation
9
MySpace
• 130 Million active users• Increase in 2009 of age 18-24 users• Fundraising campaigns are viral• Increase product donations through awareness• Utilize “causes” application
10
MySpace Blood Drive Campaigns
Social justice awareness
Global issues
11
• 47 Million active users• A new member joins LinkedIn approximately every second • Networking with potential donors• Join groups to connect to others• Make contacts and share answers through discussion forums• Post fundraising events
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• 325 Million active users• More than two-thirds of users are outside college age• Fastest growing demographic - 35+• Promote organization on Fan Pages• Connect members through Groups• Share photos, videos and events• Encourage “share” feature• Use FB “causes” application
14
FacebookFB status: [NAME] is donating my status to Bella http://www.aspca.org/bella a dog at the ASPCA who needs a new home.
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• 140 character “microblog”• Most users: Age 25-49• Four reasons to use Twitter:
H – HubE – EducateL – Lead / InspireP – Promote
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Social Media
Visit our social media resource page:
MarketingTwins.com/MV18
Ministry Assessment & Consultation
Get insight into your ministry’s performance with a one-on-one consultation with MV CEO and former National Director of Crown Financial Ministries Boyd Bailey – free for leaders who complete the “Ministry IQ” assessment.
To schedule your consultation, contact Elaine Paradise at 770.558.8197 or at eparadise@ministryventures.org
Ministry Ventures equips ministries for Christ through training and personal coaching in the 5 Best Practices of Prayer, Board of Directors, Ministry Model,
Administration, and Fundraising. 19
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