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These are my slides from my slot on Channelship's Webinar on using Social Media for Internal Communications
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Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
Abi SignorelliCommunications specialist
Tel: 07590 497263Email: abi@abisignorelli.comWeb: www.abisignorelli.com
Blog: abi-signorelli.blogspot.comTwitter: @abisignorelli
Keeping communication simpleHelping create engaging and meaningful conversations with your employees
and your customers
Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
THE GENERATION FACTORThe importance of generation YFour generations at work…
Traditionalists: born 1900-1945
Baby boomers: born 1946-1964
Generation X: born 1965-1976
Generation Y: born 1977-2000
Four generations at work…
Traditionalists: born 1900-1945
Baby boomers: born 1946-1964
Generation X: born 1965-1976
Generation Y: born 1977-2000
Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
ACCORDING TO MASHABLE, WOMEN RULE THE SOCIAL WEB!
Data & images sourced from www.mashable.com
Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
FACEBOOK USERS ARE GETTING OLDER
Largest age group
35-5418-24 only
3rd
largest group
Largest age group
35-5418-24 only
3rd
largest group
Users over 55 up by 513% in 2009
Data & images sourced from www.mashable.com
Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
OTHER INFLUENCERS
• The economy
• Competition stronger than ever
• Our roles are changing
• Technology is moving at a rate of knots
No matter how sophisticated technology gets, we're reminded daily that it's about people… Biz Stone, Twitter co-founder and director of communications
Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
LED BY EXAMPLE
• Swell of support from younger Americans
• Energy, passion, commitment swayed the polls
• Social media key factor in mobilising large community toward common goal
• Created all important sense of connection –
• Opportunity to challenge, question and connect – and he listened “he’s talking to me, he’s in my network,
he’s someone I feel like I know”
Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
“The spread of multimedia communications and its rich ‘menu of options’ might make us think it sufficient simply to be present on the Web, or to see it only as a space to be filled. Yet priests can rightly be expected to be present in the world of digital communications as faithful witnesses to the Gospel, exercising their proper role as leaders of communities which increasingly express themselves with the different ‘voices’ provided by the digital marketplace. Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis.” Pope Benedict XVI
“exercising their proper role as leaders of communities which increasingly express themselves with the different ‘voices’ provided by the digital marketplace.”
POPE’S MESSAGE TO PRIESTS: WE MUST BLOG
Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
ASDA’S GREEN ROOM
“Trust and transparency are key to earning real customer loyalty…
…My ambition for Asda is to actively involve customers in every aspect of the business, to lift the lid on how we do things, and enable our customers to help make decisions that have an impact on what we sell and how we sell it.” Andy Bond, Asda CEO
Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
STAY ALIGNEDMaking this a place where people love to work with open, timely, involving and engaging two-way comms1.We’ll lead by example while working and playing together to become a world class communications team2.We’ll always aim to let you know stuff before anyone else – and we’ll always give it to you straight3.Stuffiness out, human in! We’ll keep our comms simple, human and hones, injecting a bit of excitement and fun whenever we can4.We’ll make our proposition sparkle and give our people all the info they need to delight our customers – creating internal product advocates along the way5.We’ll make the techy stuff engaging, ensuring everyone’s got the right stuff to do their jobs while creating a sense of community for all6.We’ll always bear everyone in mind and won’t just take the easy option by only communicating with those that are easy to reach7.We’ll create an open and people friendly comms environment where everyone has the opportunity to comment, respond and ask questions8.We’ll make sure we’ve got the right comms channels so everyone gets the right information at the right time and in the right way9.We’ll always be looking at new and exciting ways to communicate while making sure our existing stuff is running smoothly10.We’ll always check that things are hitting the spot by measuring everything we do
Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
AN EVOLUTION NOT A REVOLUTION
Abi Signorelli LtdChannelship Webinar
Abi Signorelli LtdChannelship Webinar
FOOD FOR THOUGHT• Everyone’s different• Find & speak to stakeholders
early• Work out what makes them tick• Identify blockers – and ways to
overcome those• Find allies and friends in high
places• Establish guidelines
You have to trust the users to make the best use of it. Sometimes it’s a bit like letting children fall so that they realise themselves that it hurts.Euan Semple
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