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My slides for today's presentation about social media for insurance professionals (particularly in a b2b environment).
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Social media forinsurance professionals
Clo WillaertsBrussels, 23 May 2011
Social media for insurance professionalsClo Willaerts clo.willaerts@sanomamedia.be
Brussels, 23 May 2011
Facebook in Belgium
Total Facebook Users: 4 120 640
Penetration of population: 39.53%
Penetration of online pop.: 50.79%
Source: http://www.socialbakers.com/facebook-statistics/belgium
Twitter in Belgium
YouTube in Belgium
Social media stars in Belgium
Consumer questions
A human touch
A human touch
Local businesses
Trigger: life stage
Active evalution
Active evalution
Post-purchase experience
Post-purchase experience & webcare
Loyalty loop
B2B?
Consumer platforms?
KBC gangmakers
Meerkat campaigns
Meerkat campaigns
Compare the market
Proven B2B tactics
LinkedIn: Company Profiles & GroupsYouTube: testimonialsWhitepapers & case studiesSeminars
LinkedIn: employer branding
LinkedIn: products & services
LinkedIn: expert Groups
LinkedIn: CIAB professional Group
Conversione.g. testimonals
YouTube: testimonials
Whitepapers
Seminars
Industry specific challenges
Compliance and regulations Conservative companies Not “t-shirt brands” Proprietary information & privacy Professional standards Impact of negative customer and/or agent
feedback
Bonus challenge
Help your customers do business more quickly and efficiently.
The solution?
Help your customers solve their customers' problems more quickly and efficiently.
The solution?
Their customers
Example:Council of Insurance Agents & Brokers
“Insights” (= content marketing) Tactic: trusted filter
“Advocacy” (= representation)e.g. Industry connector
“Resources” (= tools)e.g. Software services
This presentation:
Http://www.slideshare.net/bnox
Questions?
Clo.willaerts@sanomamedia.be
Social media for business?
Http://www.conversity.be/blog
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