Social Media for HR Professionals (Winfield SHRM Chapter Presentation)

Social Media @ Work

Ben Eubanks

About meThe day gig The night gig

The unpaid gig

If I was a Lawyer

If I was a Recruiter/Consultant

But I’m not

Professional development

Join the club

Over 100 “HR” blogs exist today. Here are ten:

1. hrringleader.com

2. omegahrsolutions.com

3. womenofhr.com

4. fistfuloftalent.com

5. hrcapitalist.com

6. hrschoolhouse.com

7. hrremix.com

8. timsackett.com

9. sbrownehr.com

10. evilhrlady.org

Thinly sliced

Have a favorite topic? What about Lean manufacturing principles for HR, government contracting, or legal compliance?

Networking

You are the average of your 5 closest friends.

Jim Rohn

HRevolution

Project:Social

How do you survive?

• Be realistic• Use leverage

Communications

• Do you need a policy?– Blanket conversation policy– Lawyers running the show– Outliers

Two options

Coaching vs. Policies

• Drive Smart• Be Honest and Clear• Avoid a Blowout• Genuine Assistance• Proceed with Care• Respect Fellow Drivers• Share the Road

Recruiting

• Facebook (or Twitter, YouTube, etc.) is not a bad word

• LinkedIn is my main success story• Niche sites• Learn to search Google (boolean)• Communities=work, tread carefully• Email comm idea w/SmartRecruiters• Corporate blogging

The numbers

Culture/Branding

• What do ladies in men’s flame retardant Nomex flight suits, a bag piper, and a video about the mission to kill Osama Bin Laden have in common?

But I don’t have time…

Start with one thing. –Richard Sherman

But I don’t have time…

Use LinkedIn first. –Bonita Martin

Take advantage of

Groups and Answers

But I don’t have time…

Use RSS to save time. –Caryn Sarvich

But I don’t have time…

Engage now or be left behind. –Stephanie Kempa

More on this: http://upstarthr.com/busy

Not THE answer, but…

Contact Me

• Get free email updates: upstarthr.com/feeds

• Email me: ben@upstarthr.com• Free eBooks on employee engagement,

retention, and more: upstarthr.com/freebies