Social media for associations

by Toni Parker CAE, RCE, MCP, GREEN, ePRO

SOCIAL MEDIAfor

Associations

Handouts

Find this slideshow on...

TODAY, we Will...

Understand the Buzzwords

Learn WHY Associations

Learn Where to START, and to EXCEL

Resources to get YOU Farther

SOCIAL MEDIA...Mess or Beautiful?

Reason #1 = Socialnomics

Social Media IS...the Future of Communications

Social Media IS...the Future of Marketing

Socialnomics

Reason #2 = Networking

Direct, Two-Way COMMUNICATIONS

Opportunity for Instant Feedback

Reach out to Membership

Bond with Leadership

Business Happens...But is NOT the Focus

Crowdsourcing

Social Media IS Online Collaboration, Real Time

CROWDSOURCING

World Wide Web Grows UpWeb 1.0, Web 2.0 & Social Media

The Ice Cream Explanation

Social Media in it’s InfancyWeb 3.0 is Next

Social Media is Integrating into Daily Life

Smart Phones for All

iPads in College

Affordable Netbooks

Feedback Posts to Facebook

We don’t know what will survive, and what will thrive. But there are a few that come to mind...

Big Names in Social Media(or What Stuck)

Facebook...Where to Begin

Twitter...Where to Begin

LinkedIn...Where to Begin

WordPress...Where to Begin

Create Your Presence

Make a Plan

Create, Publish, Promote

Evaluate

Chart the Flow

Blog, Facebook, Twitter

Compile Profile Information

Logo Appearance

Raise Your Baby

Upkeep & Responsibilities

Record, Publish, Promote

Evaluate

Timetable for...

Reliability

Tracking

Variety of Media

Promote, Promote, Promote!

Website

Newsletters

Stationary

Business Cards

Posts to Local Blogs

Email Signatures

Ask for Feedback

Other Tools You Need

The Secrets to Success....Quality Content, Evaluation

Be the Trusted Intermediary!

Utilize Existing Content

On REALTOR.org or eNews

No RPAC Donations Requests

RSS Feeds of Popular Blogs

Google Alerts

Use Existing Measurement Tools

Facebook, Twitter Tracking Tools

Blog Tracking Tools, Website Visitations

Types of Content

Event Announcements and Updates

Market Statistics

General Association Announcements

Discussions & Questions

Industry News

Technology Tips

Sales from the REALTOR Store

Thank Your Sponsors, Welcome Affiliates

HOW TO POST...Use Multi Media: Videos, Images, Links, Slideshows

REALTOR Social Media Resources

Thank YOU for Attending!