View
626
Download
2
Category
Tags:
Preview:
DESCRIPTION
The masterclass I gave on jan 23 2012 for student of De Hogeschool Den Haag for students during the Social Media Experience. http://www.socialmediaexperience.nl/
Citation preview
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
Introduction to Web PresenceHerman Couwenbergh
/cc Couwenbergh Communiceert
Blogger Twittermania.nl
@Hermaniak
Herman.couwenbergh@gmail.com
About.me/hermancouwenbergh
CouwenberghCommuniceert
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
Introduction to Web Presence
CouwenberghCommuniceert
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> All your activities on the web
First there was Web 1.0:
Own website
Usenet
Fora
ICQ
CouwenberghCommuniceert
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
CouwenberghCommuniceert
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
CouwenberghCommuniceert
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
CouwenberghCommuniceert
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
CouwenberghCommuniceert
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
Google+
CouwenberghCommuniceert
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
What is Web Presence?> Web 2.0
Now we’ve entered the world of social media
Google+
CouwenberghCommuniceert
Hyves
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects,
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Blogs
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Blogs > both in writing your own as in commenting on others
WordPress
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Blogs > both in writing your own as in commenting on others
WordPress > include it in your LinkedIn profile
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Blogs > both in writing your own as in commenting in others
WordPress > include it in your LinkedIn profile
Tumblr
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?The usual suspects, but there is more
Quora > expert information exchange
Slideshare > distribute your wisdom & include on LinkedIn
Blogs > both in writing your own as in commenting in others
WordPress > include it in your LinkedIn profile
Tumblr
Posterous
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game, no we can…
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Look at Augumented Reality with apps like Layer
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Look at Augumented Reality with apps like Layer
Photograph and share our lives with Instagr.am
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Look at Augumented Reality with apps like Layer
Photograph and share our lives with Instagr.am
And that is only the top of the iceberg…
We haven’t even mentioned:
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
24 hours of video’s uploaded every minute!
Every day 3 billion video’s watched
Every month more video’s upload than the 3 major tv networks in the US made in the past 60 years!
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
And we’re still not done…
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
And we’re still not done…
Music is being shared on Spotify
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
And we’re still not done…
Music is being shared on Spotify
Books get shared on Bol.com
And your business is being shared…
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
And we’re still not done…
Music is being shared on Spotify
Books get shared on Bol.com
And your business is being shared… Everywhere!
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
We create profile landing pages
http://About.me/hermancouwenbergh
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
We create profile landing pages
http://flavors.me/hermaniak
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What is Web Presence?
We create profile landing pages
http://kinzaa.com/Hermaniak
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What does this mean?
For your personal situation?
And for your business?
And for you as a professional?
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Tweet button
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Tweet button
Or better… Share all of them!
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Tweet button
Or better… Share all of them!
Share This
Add This
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be true!
Social recommendations!
Connect.me Be recommemended by people you know
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be true!
Social recommendations!
Mixtent.com Build your trusted network
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be consistent!
But we’re also being ranked now!
Klout.com Be eligible for perks
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be consistent!
But we’re also being ranked now!
Peerindex.com Discover your topic digital footprint
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be consistent!
But we’re also being ranked now!
Rankingz.com Independent… so it claims
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be consistent!
But we’re also being ranked now!
Peereach.com How many influential followers have you got?
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be consistent!
But we’re also being ranked now!
http://kred.ly/Hermaniak On- and offline credit
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be There!
With your name
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be There!
With your business
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be There!
With your alias
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Be YOU!
What to keep in mind when you start your personal brand…
• Be Authentic
• Be Consitent
• Be Honest
• Be Helpful
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
What’s neXt?
What will the future be like?
• privacy
• multiple online identity’s
• user pixel targeted advertising
• whatever you think of…
Web Presence Social Media Experience HHS 23 jan 2012Herman Couwenbergh @Hermaniak
CouwenberghCommuniceert
Thank You…
Herman Couwenbergh
@Hermaniak
http://about.me/hermancouwenbergh
couwenbergh.nl
or Google me ;-)
Questions?
Recommended