Social Media Disclosure Approaches

Social Media Disclosure Approaches

April 14, 2011 Canadian Institute

ShesConnected Multimedia Corp. www.shesconnectedmultimedia.com

ShesConnected Multimedia Corp. Helping brands connect with women who matter.

Social Network for Women • Online social networking site for women

• Directory for women’s blog, groups, businesses and event

• Access to digitally influential women for Advertiser programs

Brand/Blogger Events • Annual Conference each year in Toronto

• Smaller events in cities across Canada

• Manage online events like twitter parties

Market Research: Women & Social • Research report on how women use social media

• Downloaded by over 2000 times

• 2011 report will be available in the spring

Community Management Consulting • Community Management Strategy &Services

• Community Management Tool Kits

• Digital Outreach Programs

Donna Marie Antoniadis, Co-founder & CEO

Donna Marie has over twenty years of experience in sales, business development, and marketing, with focus on the Internet industry since 1995 working with the Yellow Pages and Shaw Cable as they launched their first Internet initiatives. In 2003 she started working in the mobile marketing with leading brands such as P&G, AT&T, Sprint, Verizon, and Nextel. Since 2007 Donna Marie has been exclusively focused on Social Media when started ShesConnected Multimedia working with Coca-Cola, Maple Leaf Foods, General Motors, and many others. Donna Marie was also recognized by Forbes as one of the top 20 best branded women on twitter 2010. Twitter: @donnaantoniadis Linkedin: http://ca.linkedin.com/in/donnamarieantoniadis ShesConnected: www.shesconnected.com/members/profile/ShesConnectedCofound

ShesConnected Multimedia

Disclosure Approaches 1. Individual posts, non-branded site

– Blogger Outreach: Blog Post Cheerios

– Brand Ambassador (various)

2. Corporate Disclosure: employees of company – Branded Corporate Presence with Employees: McDonalds

3. Outreach on behalf of a Brand by Non-employees – Branded Corporate Twitter Account with Mom Blogger: Kraft

– Branded website/twitter account brand ambassadors: Chevrolet

– Outsourced Community Management: General Motors Business Card

Blogger Outreach: blog post

Blogger Outreach: Corporate Badge

MacDonald’s Corporate

MacDonald’s Corporate Website

MacDonald’s Individual Twitter Accounts

MacDonald’s Individual Twitter Accounts

Corporate Site – Consultant tweeting

Chevrolet Cruze-Arati Website

Chevrolet Cruze-Arati Twitter Page

Chevrolet Cruze-Arati Independent Tweeter

GM Community Manager Facebook Profile

GM Community Manager Twitter Account

GM Community Manager Blog

www.shesconnected.com

www.shesconnectedmultimedia.com

Donna Marie Antoniadis, Co-founder & CEO

donna.marie@shesconnected.com

Thank You!