Social Media Community Features

Social Media

SOCIAL MEDIA: COMMUNITY FEATURES

PHOTO:GARY HAYES

Social Media

Web CommunitiesAlgarve, Portugal, for IADIS

Social Media

About Laurel PapworthUsenet IRC, AARNET, for Uni 1989

Virtual worlds, Dransik, Ashen Empires, official forums for Everquest, Ultima Online 1999

Big Brother, Biggest Loser, Idol Communities 2005

Saudi Arabia Women’s community 2008

AFTRS - Scorched.TV interactv Emmy Award 2008

Uni of Sydney, Uni of Western Sydney

Social Media

Barrier to EntryReason for Joining, Value Systems & Contribution

VISITORMute

LeaderCreator/

Evangelist

ElderFinishing

NewcomerLimited

RegisteredNormal

ResponderBuild Rep

MEMBERSHIP LIFECYCLE

AMYJOKIM

Social Media

FLICKR: MYKLROVENTINE

Social Media

Barrier to EntryTagline and Motto

Proper ABOUT page

Visual design that encourages behaviour

History of site

List content, show tools, join discussion

V: first few minutes: want to add value

Social Media

Social SpacesContent creation, community distribution, conversation and discussion

Social Media

CONTENT IS LOCKEDREADERS CANNOT EDIT

Social Media

BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION

Social Media

BUILDING AN AUDIENCE IS AN ISSUE

Social Media

GATED COMMUNITIES DISTRIBUTE DIFFERENTLY

Social Media

CUSTOMER ADVERTISINGTO CUSTOMER

Social Media

Communication StylesSynchronous (virtual world, IMs) Asynchronous (email, forums)

One-to-Many (Blogs, Broadcast channels)

Few-to-Few (Facebook, Twitter) Group

Many-to-Many (Forums, Virtual Worlds)

One-to-One (PMs/DMs, IMs)

Clarify areas/security

V: Cater for different communication styles

Social Media

Identity and ReputationProfile as report card, followers and friends, build reputation

Social Media

InfluencersCreators, Contributors, Leaderboards and reward systems.

Social Media

WORDLE.NET

Social Media

INFLUENCERS

Social Media

BADBOY

BEFRIENDER TEACHER

MODERATOR

CRITIC

HELPER

Social Media

Activities and CampaignsRunning events in online communities

Social Media

Types of ActivitiesViral spiked managed events

Meetings for tribes, calendars, Memos

Performances, podcasts, IRC interviews

Competitions, polls, new content

Member OR SN Host organised

V: Build loyalty, retain value, repeat visits

Social Media

BehaviourRules for managing etiquette

MODERATORS ARE “COPS ON STREETS”

Social Media

BehaviourEtiquette statement (suggest)

Code of Conduct (must)

Rules of Engagement (penalties)

ToS, ToU, Privacy, EULA

Moderator community – forums, tools, shock sites, auto ban, blacklist, security

V: We all need boundaries

Social Media

Rites and RitualsSecret handshakes - the language of the community

Social Media

Rites & RitualsScripted and unscripted dramasMovie star death, Tsunami, election

Private yet shared and meaningful

Rites of Passage – birth, birthday, engagement, marriage, death, graduation

Small rites – thank you, hello, welcome,

SN Rites - leaders, anniversary, icons

V: Membership anniversary = loyalty

Social Media

Tribes and SwarmsRipples of groups

Social Media

SwarmsMeaningful sizes

Too large -> schisms/forks

Same tools for guilds and groups

Identification rituals and badges

Tools – places, clubhouses, private forums

V: They grow themselves virally for you

Social Media

Future DirectionsReal Time, Mobile, Ambient

Social Media

In SummaryPlaying with Communities

Social Media

In SummaryHow do I convey my purpose?

What tools do I give them?

How do they manage identity and trust?

What roles and what Leaders?

How to behave, do activities & do rituals?

Will they create subgroups virally?

V- Have FUN with your community!

Social Media

Questions?

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