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Higher Education Marketing
Driving Education Marketing with Analytics
www.higher-education-marketing.com
Social Media Engagement & Analytics
ACCC Pre-Conference Session
www.higher-education-marketing.com
Agenda• Why social media? What are your goals?• Social Medias, how many?• Three phases of an end to end Social Media program
– Listening– Measuring– Engaging
• Driving ROI using Google Analytics• Resources & Tools
www.higher-education-marketing.com
Why social media? What are your goals?• Student Services - Provide customer service– Financial Aid– Admissions
• Recruiting – Engage with prospective students– Full Time– Continuing Education– International
• Alumni – Keep in touch with your graduates– Events
www.higher-education-marketing.com
Social Medias, how many?
www.higher-education-marketing.com
Three phases of an end to end Social Media program
1. Listening: Discovering real-time, relevant, impactful conversations.
2. Measuring: Monitoring, analyzing and tracking those conversations
3. Engaging: What are your rules of Social Engagement?
www.higher-education-marketing.com
www.higher-education-marketing.com
Forums, Twitter, Facebook, Blogs, YouTube
Blog: PostRank Analytics
www.higher-education-marketing.com
Radian 6: Share of Voice Month
www.higher-education-marketing.com
Radian 6: Social Media Trend
www.higher-education-marketing.com
Radian 6: The Conversation Cloud
www.higher-education-marketing.com
What are your rules of Social Engagement?
www.higher-education-marketing.com
Social Media Engagement Playbook
Who does what?
www.higher-education-marketing.com
Driving ROI using Google Analytics
• Facebook• Twitter• Email Campaigns• Printed Course Catalogue• Newspapers
www.higher-education-marketing.com
Printed Course Catalogue
www.higher-education-marketing.com
Resources• http://beta.klout.com/home• http://www.radian6.com/• http://technorati.com• https://analytics.postrank.com/• https://search.twitter.com/• http://inmaps.linkedinlabs.com/network• http://www.google.com/analytics/
www.higher-education-marketing.com
Leverage new communication channels and stay current with analytics driven education marketing. Contact Higher Education Marketing today to get started.
Philippe Tazaptaza@higher-education-marketing.comwww.higher-education-marketing.com514-312-3968
Driving Education Marketing with Analytics
www.higher-education-marketing.com
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