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Presentation that outlines the relationship between SEO and social media over time and how marketers can get the most out of integrating the two.
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SEO & SocialWil Reynolds@wilreynolds
twitter.com/wilreynoldsdelicious.com/
wilreynoldsyoutube.com/wilreynolds
Typical SEO & Brand Conversation1995-2005
Social MediaConnect with Users
ConversationBranding
SEO“F the people
I just got you 1,000 blog links”
“Let have a convo with the bank as you make massive
deposits”
What do you think when you see this?
Search Engines Wised Up2005-2007
We can use social “votes” to help us return better results
Social MediaI don’t like you
SEOI don’t like you either
But if we work together we keep our jobs, deal!
Search Engines Wised Up2007 - Present
We have figured out how to use social “votes” to help us return better
results
The Best SEO Results will come when we hook up with each other, Kiss an SEO!
Ok, love fest is over lets get to it
Blended Search scares some traditional SEO’s
• Its another algorithm to figure out•Requires more than BRUTE force or programming tricks•Requires thinking like a marketer more than a programmer•Changes the value of a #1 ranking (Local)
Lets take a look at why…
Natural - Crawlers / Robots
PaidSponsore
dCost Per
ClickImage Search - Flickr & Google
Images
Video - Youtube, Google, MySpace, Revver
Local - Google / Yahoo / Infousa / YelpHow you feed data influences rankings
Encourage ReviewsPhone #’s not in images
News
Blog Posts
Suggestions
News
big mythwinning on search only requires an optimized web
site
Google is a data company
Who’s the #2 search engine?
what are you doing about that?
The days of Meta Tags and Directory links to drive success are coming to an end
STOP WHINING!
Content is NOT king
Content is King
Who knows this guy?
Content is King
He offers wines under 20 on his website
Not ranking in the top 50 for searches like
wine under 10, wine under 20
cheap red wines.
Content is NOT King
Amazing social media presence not optimized is a disservice to your
readership.
How do I optimize social media?
Starts with a blog
• WordPress 100%• Plugins (All in one SEO Pack) http://wordpress.org/extend/plugins/all-in-one-seo-pack/• Broken link checker http://wordpress.org/extend/plugins/broken-link-checker/• Maps 404 errors to 301’s: http://urbangiraffe.com/plugins/redirection/
Starts with a blog
• Ultimate SEO/Wordpress Guide http://yoast.com/articles/wordpress-seo/• Google news sitemaphttp://wordpress.org/extend/plugins/google-news-sitemap-generator/• Intro Videohttp://www.youtube.com/watch?v=BiCn6y6JU8o (ex. 1 category)• Internal linkinghttp://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links
Write what people care about
Wordtracker SEO Blogger
Google Insights
Google Insights
Postrank
The outcome of writing what people care about
The Trifecta
Source: ontolo.com
Embedded Content
What do you do when someone embeds your YouTube video?
Slideshare Presentation?Graphs?
Comment Value
Search engines showing ratings for local and e-commerce
Exterminator ExampleIf you were satisfied…
YahooGoogle
Yelp
Embedded Content
Interact with them?Ask for a link?
Hey, glad you liked my video…
Twitter DirectoriesPeople love 50 XYZ’s on Twitter postsDirectories makes it easy for them to find youSome link to both twitter profile and siteWefollowTwibsTwellow
Contests B2C
Follow a trend on Twitter“broken iPhone”
“cold office”
Create contests for bloggers, where they give away the product to one of their
readers.
Drive hundreds of linksCan only work IF
Entrenched in the communityListening
Commenting
SEO & SocialWil Reynolds@wilreynolds
twitter.com/wilreynoldsdelicious.com/
wilreynoldsyoutube.com/wilreynolds
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