Social Media and Human Resources

Social Media & HR: The Good, The Bad & The Ugly

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The business meeting

The reunion/night out

The cocktail party

The three big social networks:

Blogs

SEO

Mobile

The three big drivers:

LinkedIn: Your online portfolio

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LinkedIn company pages

Problem areas:

Blogs: Everybody has an opinion

3 Types of Employees Blogs

• Internal (behind firewall)• External (marketing)• Personal blog

– Should not reveal confidential information– Should have disclaimer

Facebook: Oh no you didn’t!!!

The problem with Facebook

NLRB v. AMRNLRB v. Hispanics United

Facebook and privacy

• There is none.– Comments on pages are public– Friends’ profiles may be public

• Responsibility is on the user.– Go through privacy settings monthly or

whenever Facebook makes a change.– Do not friend up or down the corporate ladder.

Twitter: The problem with cocktail parties

The problem with Twitter

Best to have a sense of humor

Social Media Policies: Treat employees as adults

IBM

• Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so.

BBC

• With conversations, participate online. Don’t “broadcast” messages to users.

• With moderation, only police where we have to. Trust our users where we don’t.

Intel

• Always pause and think before posting.• Perception is reality. • It's a conversation.

Zappos

• Be real and use your best judgment.