Social Media and CPD

Social Media and CPD?You can't

be serious...

Sue BeckinghamSheffield Hallam University

AUA Yorkshire Conference and Jubilee Lecture 2011

Learning Aims

By the end of this session you will:• have an understanding of what social media is • know how social media tools can be used to

create a Personal Learning Network (PLN)• be able to link these tools to the AUA

Professional Behaviours (CPD Framework)• have shared and generated initial ideas for

your own PLN

Social Media

A tool

•for augmenting human social and collaborative abilities

A medium

•for facilitating social connection and information interchange

An ecology

•for enabling a "system of people, practices, values and technologies in a particular local environment"

Suter, Alexander and Kaplan, 2005

Social Media

The use of web-based and mobile technologies to

turn communication into an interactive dialogue

Wikipedia

Sharing

Technologies that enable

communication, collaboration,

participation and sharing.

Hughes A, 2009 for JISC

New fangled ideas?

The earliest critique of the invention of writing...

Socrates warns his companion Phaedrus that writing will only make memory weaker

Socrates

Plato (370BC), 274e-275a

"This invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are no part of themselves, will discourage the use of their own memory within them.... writings are silent; they cannot speak, answer questions, or come to their own defence."

The Printing PressJohannes Gutenberg

Morse CodeSamuel Morse

TelephoneAlexander Bell

RadioGuglielmo Marconi

TVJohn Logie Baird

Satellite Sergei Korolev

InternetDefence Advanced Research Projects Agency (DARPA)

World Wide WebTim Berners-Lee

Information Creation and Distribution

Social Networking

It’s been around for a very long time!

The Notificator… Social Networking ‘1935 style’'To aid persons who wish to inform friends of their whereabouts.'

Image source: The Guardian

Much more than

Facebook!

Brian Solis

Question

What social media tools 1. do you use?

2. have heard of but don’t use?

Social Media tools

Communication:• blogging e.g. Blogger, WordPress, Tumblr• microblogging e.g. Twitter, Yammer• location e.g. Foursquare, Gowalla• social networking e.g. Facebook, LinkedIn • aggregators e.g. Google Reader, Netvibes

Social Media tools

Collaboration:• conferencing e.g. Skype, Adobe Connect• wikis e.g. PBWorks, Wikispaces• social bookmarking e.g. Delicious, Diigo• social bibliography e.g. CiteULike, Mendeley• social news e.g. Digg, Reddit, Newsvine• social documents e.g. Google Docs, Dropbox• project management e.g. Bamboo, Basecamp• knowledge forum e.g. Quora, Yahoo Answers

Social Media tools

Multimedia:• photographs e.g. Flickr, Picasa• video e.g. YouTube, Vimeo• live streaming e.g. Ustream, Justin.tv• presentation sharing e.g. Slideshare, Scribd• virtual worlds e.g. Second Life, World of

Warcraft

The Social Web

Social Media Uses

• Maintain/make new connections/friendships• Communicate• Plan and co-ordinate events/meetings• Share information• Professional networking • Job opportunities/career development• Project collaboration• Social Learning

It’s all learning

Formal LearningInformal Learning

Social Learning

PEOPLE!

Tools

Information

The added social value >

• Enables and provides support for learning• Can increase the effectiveness of learning• Can increase access to learning. • Allows people to connect with each other in

spite of geographical distances• Provides a forum and permission to participate• Complements face to face communication

Adapted from George Siemens http://www.elearnspace.org

Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms

What is a Personal Learning Network?

Asking and answering questions

Collaborate on projects

Feedback on your work

Inspiration from others

Getting Organised!

RSS Feeds and aggregation

A Personal Space

Somewhere to keep and record:• Record of achievements• Happy file• A reflective diary or journal

What is your understanding of CPD?

AUA's definition of CPD

An ongoing, planned learning and development process that:

• enables individuals to maximise their potential • contributes to work-based and personal development • ensures continuing confidence and capability

particularly in changing environments • updates skills, knowledge and understanding • prepares individuals for changes in existing roles or

moves to other roles • enhances individual and organisational performance

AUA CPD Cycle1. Assess organisational need2. Identify individual CPD

needs3. Identify learning objectives

and opportunities4. Plan development

activities5. Undertake development

activities6. Record development

outcomes7. Review and evaluate

learning8. Apply learning

Professional Behaviours

• Managing self and personal skills

• Delivering excellent service• Finding innovative solutions• Embracing change• Using resources• Providing direction• Developing self and others• Working with people • Achieving results

Finding innovative solutions

Arranging a meeting across multiple departments, campuses, universities.

Wiki, Google Docs, Google Hangouts

Virtual attendance at a conference

Twitter

Google Docs and Google+

An example of a wiki in use

Twitter - #aua2011

Reflection, SWOT analysis and action planning:

Personal blog

Managing self and personal

skills

Reflective diary

You may want to consider:

• What went well and why?• What didn’t go so well and why?

• What did you learn?• What might you need to learn?

Seek expert advice:

LinkedIn Quora

Delivering excellent service

Using the social media cards consider how any of these tools could be of use

to you when developing your own personal CPD plan and PLN

Card sort activity

Task or activity

Strengths and

weaknesses

Skills and knowledge

needed

Prof Dev action

Social media tool

Additional examples

Using the professional behaviours within the AUA CPD Framework as part of a personal CPD plan and linking social media tools as a mechanism to carry

out tasks/activities.

Getting to know members of a new team or university; exploring new opportunities:

LinkedIn

Embracing change

Developing and sharing online information using social bookmarking tools:

Diigo Delicious

Using Resources

Sharing examples of good practice:

Slideshare Twitter LinkedIn Yammer

Providing direction

Horizon scanning, keeping abreast of current developments in sector:

RSS: updates for web pages and blogs

LinkedIn

Developing self and others

Sharing ideas:

Blogs Wikis Google Docs

Working with people

Collaborative projects:

Google Docs Wikis Skype

Achieving results

Sue Beckingham

@suebecks