Social Media : A Primer

Social business communications

SOCIAL MEDIA: A PRIMER

Everyone wants to do it, but no one knows how. And when it’s finally done, there's surprise it's not better.

SOCIAL MEDIA IS LIKE TEEN SEX.

* Avinash Kaushik, Google Analytics Evangelist

… is

Soc

ial

Med

ia??

“It is an online conversation between users”

THE OLD WAY

Buy my stuff!

That stuff is good!

Cool!

Oh …!

Really?

THE NEW WAY

Oh …!

THE TOOLS

• blogs• online chat• RSS• micro-blogs• social networks• forums• photo / video sharing sites• wikis

it's a fundamental shift in the way we communicate.

IT IS NOT A FAD.

who

car

es?

93% of people trust recommendations of friends for purchase decisions.

YOU BETTER.

* Nielsen ‘Trust in Advertising’ report July 2009

> 13,000,000 articles

> 100,000,000 videos

13 hours /minute uploaded

> 27.3 million tweets per day

> 200,000,000 blogs

> 5,000,000,000 minutes spend per user

peop

le a

re

talk

ing

abou

t yo

u !

… are you

listening ?

Social communities are growing

what else can you do ?

Think bigger than marketing campaigns. Integrate social practices into every business operations

Enough with the bull****

wha

t to

do?

Create culture and stories, not campaigns …

Create passionate communities, not a Twitter

and Facebook presence

Dive in … And Listen

Participate ... Show Some Love

ENGAGE

Hint: Sharing is Caring

EXCITED?

And we use social media to engage customers with the brand, and teams within the organisation for efficient business operations.

We are a social business communications firm

* And we Kick Ass, BTW!

contact@superchooha.com

* We reply to every mail, even the hate ones. We really do.

Special Thanks

• Marta Kagan (for being so damn cool)• @ thebrandbuilder (for his nice videos)