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Social Media Teaching - Social Media 101 - Web Presence Basics (Getting Found Online) Small business social media basics for health care industry. These are passive methods building web presence. 1. Online Search Listings 2. Facebook Business Pages 3. LinkedIn Profile Tips
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Social Media 101
Web Presence Basics (Getting Found Online)
Nigel Ohrum
Social Media manager / Web Presence Development
Helping individuals and small businesses expand their online influence through online networks.
The Purpose...
* To grow your business* Increase your online influence* Share your knowledge
Getting Found Online
How easy is it to find you online?
* By Name ex. [Nigel Ohrum]* By Business Name ex. [Social Toppings]
Online Search Profiles
Are you on...
Google PlacesYelpBingYellowpages.comCitySearch
What's the benefit
1. Being found online easier.
2. Directing traffic to youand your business.
3. Free 24/7 online advertising
Online Search Listing Example(Good)
Room for Improvement
Who's looking...
Monitoring Activity
Adding the "Social" Layer
Social Media - millions of people across the world having conversations online.
Facebook - premier social network with over 800 million users.* In the United States, the average Facebook user spends almost 30 minutes daily.
LinkedIn - professional / B2B social network with more than 135 million users.
Social Media & Healthcare
Almost 1/3 of people have usedsocial media forhealthcare.
Social Media & Healthcare
Boomers make up32.5% of the adultpopulation & 36% of the total onlineadult population.
Boomers accountfor ~1/3 of web-traffic on anygiven day.(Pew Internet & American Life Project)
So where should you be...
LinkedIn -
1. Good Descriptive Title2. Current / past workexperience description3. Summary
1. Good DescriptiveTitle2. About info2. Images3. Profile picture4. Detailed info
How I can help...
*Basic Account Setup : Facebook & Twitter profiles : $197 ($100 for one)*All other Social Media Profiles : $100/site*Facebook Fan or Group Page Creation : $175/page*Online Search Profile Creation / Claiming (Google, Bing, Yelp, etc) : $400*Consulting Social media / Web Presence Development : $60/hr
Connect with me
facebook.com/nigel.ohrumfacebook.com/socialtoppingsNigelOhrum.comlinkedin.com/in/nigelohrumslideshare.net/nigelohrummeetup.com/san-jose-social-media
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