Social Media 101

Social Media 101Clo Willaerts

Lessius Mechelen - Bedrijf en Communicatie

Mechelen, 17 Nov 2010

About.me/clo

OBSERVATION

CONVERSATION

CONVERSION

INNOVATION

Social Media Scan - Social Sentiment Mapping

Trainings - Consultancy

Social Media Campaigns

Social Media Plan - Nurturing - Clipping Service

Pleasestop confusing social media

with social networks

Social networks• connecting• contacts• profile page

• relationship is mutual (≠ social media)

• E.g.: Facebook, Netlog, Skyrock, LinkedIn and Hyves

Facebook

Netlog

Netlog

Skyrock

LinkedIn

LinkedIn

Hyves

Social media• media• pubishing• sharing

• relationship is non reciprocal (≠ social networks)

• E.g.: Facebook, Twitter, Flickr, YouTube and blogs

Facebook

Facebook

Facebook

Twitter

Flickr

YouTube

blogs

Thank you

c.willaerts@sanoma-magazines.be

http://www.conversity.be