Social everything Food Valley presentation

Social Everything

growing with social networks, 24 januari 2010

Raymond Witvoet innovation conversation partner

earlier, better, faster innovation

SOHO

Needs, trends and models

Needs

concert StingSocial animal

6 degrees of separationConnection

Communication debate, dialogue, conversation

Communication past

Communication present

Cooperation past

Cooperation past

Cooperation present

Cooperation forget the ant....

Sharing nearby

Sharing at a distance

Trends

Trends human and technological

reactionaryHuman Pure

Human Authenticity value connection

Human Transparancy WIKI LEAKS

Human Transparancy opinions visible

TechnologyInternet Everywhere even in a plane

Technology Mobile smart phone

Technology API’s Facebook Connect

Models

Conversational Capital

the ideal is a point

who are you?

who do you say you are?

what is it that others say?

@dmscott buy, beg, bug, earn

Buy marketing

Beg PR, public relations

Bug sales

Earn deserving it

Nielsen people who you know are the most important

So far

• the social animal human race

• cooperation, sharing and communication

• changing marketing perspective, @dmscott, Seth Godin

• social context important, Nielsen

• trends for pure, real, authentic

altijd en overal met de mensen die we kennen

Verbinding

Social Media perfect fit

2.000.000.000 views per day

second largest search engine

5.000.000.000 photo’s

3000 photo’s per minute

90.000.000 users 65.000.000 tweets per day

>500.000.000 users second largest country

>400.000.000 Blogs public journalism

>100.000.000 users business connections

knowledge sharing special, huge and important, condensed..

9.000.000 users mainly Dutch

Nice 2 know

2Way traffic ontvangen en zenden

Slijterijmeisje 4 p’s

Passion go for it, wholeheartedly

Personal it’s about you

Profile USP

Publicity writing is important

Persistence it’ll take time

Perspiration it’ll cost energy

What not?

Magic lower expectations

Trick continuous effort

It’s been around quite long

it just got a lot easier

What it is?

Websites technology, web 2.0

Connection, sharing, communication

always updatedConnection Linkedin

ConnectionYour information nobody elses

Connection and sharing

events

Sharing knowledge and

opinionslinkedin group

Sharing experiences photo flickrfinding by taggin

Sharing experiences vimeo5700

Communication chat

Communication status updates

Communication change in traffic

How to?

Strategy or?

Just do it! dare 2 do

Both!

Examples

Twitter, Trendtour speed

Twitter, GMSN sheer numbers

Twitter, bakery fast information

Twitter, LetsCoffee where and when

Twitter, IJscoboer where and when

Twitter, Shirtsenco special offers

Facebook, OK Festival

updates, fans, sporters, brands ands virals (NIKE)

Facebook Arbor

Hyves, funding very powerfull

Linkedin MKB Krachtcentrale

What’s next?

LBS, Foursquare Pizza, Selexyz, retention, social

LBS, Gowalla like Foursquare

Social Shopping recommendations from friends

AR, Layar Funda

• purpose

• dare

• do

• sharing, connecting, cooperation

• hard work!

Raymond Witvoet@raymondwitvoetraymond.witvoet@syntens.nl