Social Converence - why you can't ignore it

Social Convergencewhat it is

…and why you can’t ignore it!

Chris Butler 27/09/12

PLEASE ENSURE YOUR PHONES, TABLETS AND

LAPTOPS ARE SWITCHED…..

ON!!!#networkingwork1

FB - NetworkingWorks

• Online sales leads service with 21k

members • Using social networking

to broker valuable newrelationships

• 2.5m+ leads shared• Simple tools turning

contacts into customers

Social Convergence?

• What on earth?• Sounds a bit wooly!• What do we mean 'social'…• Do you have any ideas?• Well this is my view …

An unscientific experiment

• Hands up!• Hands down if you are not

on …– LinkedIn

An unscientific experiment

• Hands up!• Hands down if you are not

on …– LinkedIn– Facebook

An unscientific experiment

• Hands up!• Hands down if you are not

on …– LinkedIn– Facebook– Twitter

An unscientific experiment

• Hands up!• Hands down if you are not

on …– LinkedIn– Facebook– Twitter– That'll do for now

• So … we are all connected

• All the tools interlink• We have the capacity to

reach an unbelievable audience

• The stats don't lie … or do they…

There are 238m Tweets per day…so…

Courtesy of http://www.cabletv.com/blametwitter

But how do you make it work?

• Quick question – who has done business from their connected world?

• Was it easy?• Did the business just fall into your lap?• Time to blow away some of the myths.

• Business on the web is just business• It won't just fall into your lap• BUT the tools make it easier• The more converged your 'world' is, the easier it

becomes

• Social stuff interlinks – it is all built in• Use it!• You can find real leads using converged tools• Example – Twitter is FULL of people asking for

stuff

This is just an example from our own tool set

• There are great ways to not win business– Sit there and

aggressively wait for the phone to ring

– Or the tweet to come in– Or the 'Like' to happen

• Or you could do something about it…

• There are only two real channels– Inbound– Outbound

• Which do you think works best in the Social World?

• Let's consider outbound marketing.

• Do you like being on the end of it?

• Is it effective for small businesses?

• How can we make it work 'socially' – the Social Envangelist concept

• Setting stuff up so leads come to you

• Blogs, Referrals, Subject matter expertise

• Creating Social Capital – any ideas?

• OVER TO YOU!

• There is nothing new under the sun….

• …but there may be new ways of using sunbeams.

• Questions and Answers

• But first I have one for you – What is the one thing that prevents

you from using all of the tools out there to do the things we have been speaking about?

• This is my socially convergent intelligent whizzy business card which you can scan now …or for the luddites …

www.wecando.bizbutler@wecando.biz@chrisabutler07767 385620

Thank you.