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DESCRIPTION
For more than eight years, Yuval Zukerman has been helping companies use the Internet to build more interactive and participative Web sites, social networks, and other Web 2.0 technologies. In this presentation he discusses how Molecular has been helping clients such as Ernst & Young on this front. And he will explain how Molecular, Boston-based interactive agency, has jumped on the blog train (Molecular.voices) and its impact on business development and marketing since its launch in 2007.
Citation preview
So you have a blog. Now what?
Yuval Zukerman
Consultant, Technical Architect
Molecular
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar
Agenda
• My Web 2.0
• The little blog that could
• Arsenal 2.5
• Molecular’s experience
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar4
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar5
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar
Time
Views
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar7
Blog
Blog
Blog
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Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar
And you can do it too!!!
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Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar11
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar12
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar13
Screenshots of Molecular pages on Flickr, Facebook, SlideShare, etc.
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Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar15
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar16
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar
Molecular’s Approach
17
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar
Copyright © 2008 Molecular, Inc. | www.molecular.com | Linked by Isobar19
Perfect Controlled Impersonal
Web 1.0: Walled Garden
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Web 2.0: Garden Center
Sharable
Reusable
Personalizable
Recommended