Snooth Infocommerce Presentation

Snooth

Philip James, CEOphilip@snooth.com

What is Snooth?

Global marketplace for wine– Discovery– Price comparison shopping– Recommendations– Cellar management etc.

Site launched June 2007

World’s largest wine database– 1.1 million wines– 2.1 million ratings

Building a wine

Snooth AlgorithmColor: Red (75% Certain)

Winery: Baron D’Ardeuil (99% Certain)

Not a Duplicate? 75% Certain

Add as new or append to existing? Add

…Baron d’Ardeuil Buzet France 2000…

…d’Ardeuil Buzet ’00……Baron d’Ardeuil 00 South West France…

…Baron d’Ardueil 2000 Cabernet blend…

Building a page

User/critic reviews

Winery/store specs

Similar wines, based on >100 attributes

Rating distribution

Winemakers notes

Building the DB

• 1.1M wines• 2M reviews/winemakers

notes• 35,000 wineries, 3,000

regions, 765 grape varieties• 1.5M pages• 250,000 wine labels

From 11,000 stores and wineries in 50 countries

Wineries

Research / Shop

Value Proposition

Good wine!

Wine images / specs

Wine im

ages / sp

ecs

Analytics

Users

Retailers

InventorySales

Snooth

Philip James, CEOphilip@snooth.com